Monthly Archives: October 2015

5 Ways Twitter Can Boost Your Christmas Sales

Our local Marks & Spencer store began its Christmas sales drive on 8th October. Cue cries of “it gets earlier every year.” We may resent the holiday push (I argue it should all start on 1st December) but if you’re running a business, Christmas strategy has to be considered. The Christmas sales period can make […]

21 SEO Tips From The Experts

There’s no denying that the world of search engine optimisation is ever-changing. Gone are the days of simply stuffing your content with keywords, SEO is a process that needs continuous care and attention. With the constant worry about Google’s algorithms and a plethora of tools to your disposal, it’s easy to become lost and confused […]

An Image Is Worth A Thousand Keywords

Okay, maybe not a thousand. But still critical. Images on your website can be fantastic ways of inserting keyword rich content into your webpage. ALT tags? We’re way beyond ALT tags here. There’s another way to improve your search rank while also getting your marketing message across. We’re fond of examples at Digital Media Team […]

How Website Design Can Make Or Break Your Business

How many times have you been told not to judge a book by its cover? If everyone followed that phrase, publishers wouldn’t spend millions designing covers to catch your eye in Waterstones. We can’t help but judge books by their cover, especially in business. Increasingly, in the internet age, the website is becoming the cover […]

Why Anchor Text Is Really Important

Anchor text, or that underlined sentence you can click on, is a vital part of the search engine system. Google really likes anchor text, it helps for the search engine to understand what your website is about and yes that’s very important. When you’re optimising your website to rank highly, you need to take a […]

Can SEO And Branding Get Along?

When figuring out your company strategy, it can be tough to marry SEO and branding. One of the core principles of branding strategy is figuring out the company tone of voice. Your style of speech in communications conveys a message about your company. Are you going for a professional or personal tone? Do you use […]