digital media team 2016 facebook preview and predictions

What We’re Expecting, Hoping For And Dreading From Instagram And Snapchat In 2016

And the Digital Media Team award for Social Network of the Year goes to… Instagram! Cue studio applause. The image sharing network had a breakthrough year, overtaking Twitter as its monthly active users figure grew to 400 million. Around half of them are using Instagram daily, with 16-20 year olds using the service far more than Facebook. Snapchat was Instagram’s main competition for Digital Media Team’s Social Network of the Year award. From its birth in 2011, Snapchat has filled a niche for teens and young adults wanting to send pictures to their friends, though smart features have developed the network and broadened its appeal. The most impressive is Discover, a set of selected publishers that provide a fresh set of stories every 24 hours. [caption id="attachment_1276" align="aligncenter" width="550"] Instagram's user growth, from January 2013 to September 2015[/caption] As images and video become more and more important for marketers, Instagram and Snapchat look...

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digital media team 2016 facebook preview and predictions

What We’re Expecting, Hoping For And Dreading From Twitter And Periscope In 2016

Growth wasn’t great for Twitter in 2015. From the first quarter of 2010 to the first quarter of 2015, they went from 30 million monthly active users to 302 million. During 2015, that figure grew by 5 million. By contrast, Facebook went from 1.4 billion to 1.5 billion monthly active users in 2015. The growth plateau is scaring Dorsey et al, leading the company to test a series of tweaks to their simple formula. We all know how useful Twitter can be for businesses of all shapes and sizes. For this reason, it’s important to be aware of what Twitter are planning and how you can work these changes into your company’s online strategy. What we’re expecting: Changes to your Twitter timeline There’s a common theme running through Twitter’s recent strategies. To take on Facebook, they’re trying to be Facebook. One of the stranger updates that appeared in 2015 introduced a “While you were...

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digital media team 2016 facebook preview and predictions

What We’re Expecting, Hoping For And Dreading From Facebook In 2016

In the run up to the New Year, we’re previewing and predicting what each of the major social networks have planned for 2016. Companies with Facebook pages (which should be everyone) need to look forward. Whether you’re a content marketer, a small boutique store or an events company, you need to know what’s going on with Facebook. It’s easy to look at what was popular in the last 12 months and try to use the same techniques, but will it be effective? Your content will be so 2015. It’s far more useful to understand what the top networks have in the pipeline and how you can plan around those changes. Here’s our predictions for Facebook, complete with a best and worst case scenario. What we’re expecting: Facebook takes on news Facebook are trying to corner the online news market. Their current news section is an interesting feature, it collects together articles on trending topics, allowing...

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