Youth Marketing: The 10 Commandments

This is an urgent appeal. Every day, thousands of businesses post tweets and Facebook updates full of misunderstood memes, random emojis and references to Hotline Bling. In Latin, the disease is known as Millennial Stultus, though it’s more commonly as downwiththekidsitis. It’s time for us to work together. We can stop this epidemic. Appeal over. Let’s get serious. Marketing to the younger generation is a great business strategy. It’s particularly powerful on Facebook, Instagram, Snapchat and Twitter, seeing as that’s where your target market are spending their time. In a lot of industries, drawing in customers at a young age can result in a loyal, long term relationship. Think of how many incentives banks offer to customers around the age of 18. Once their account is open, it’s unlikely that they’ll look elsewhere. Youth marketing could be vital to your business, so it’s important to get it right. You don’t have to hop...

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snapchat discover subscriptions

Social Sprint: Snapchat Discover Subscriptions

The latest social media news in fewer than 400 words. The Social Sprint. Everyone wants a Snapchat Discover channel. Discover is a section of Snapchat, providing in-app content from 19 publishers, including BuzzFeed, MTV and National Geographic. Snapchat pick and choose the channels, removing poor performers. In September 2015, BuzzFeed was receiving 21% of its total traffic from Discover, having joined in July. (Only Facebook video pulled in more, at 27%) With limited places available, the feature has struggled to balance competition with exclusivity. While clinging to their Spiegel-given feed, channel owners bemoan the rising number of other channels. Problem solvers Here’s the problem. Following a deal with Viacom, Snapchat are expanding Discover further, adding another set of channels, the publishers are yet to be announced. Snapchat’s solution? Subscriptions. Users will be able to subscribe to a channel, receiving notifications whenever a new piece of content goes live. Thin end of the wedge If the subscription option...

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twitter timelines social media strategy

Social Sprint: Non-Chronological Twitter Timelines

Across the weekend, #RIPTwitter was the top trending topic worldwide. Users were terrified of non-chronological Twitter timelines, Twitter’s latest announcement. Going through changes Changes are coming because Twitter’s growth flatlined in 2015. Instagram overtook them and Facebook have almost 5 times the users. Something had to change. Non-chronological timelines are the latest attempt to appeal to a wider audience. See also: While You Were Away Moments The possible removal of the 140 character limit Here’s how it is set to work. When you login to Twitter, tweets will be ranked. Pull down to refresh and the timeline returns to normal. The idea is to provide high quality tweets, rather than force users to scroll and scroll until they find something good. Built in fail-safe First things first, you’re able to opt-out. Don’t like it, turn it off in the settings. This is Twitter’s get out of jail free card, insuring themselves against potentially losing thousands of users. Opt-out also means...

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social media management

Social Media Strategy – Valentine’s Day

Love is in the air! Du du du du du! Valentine’s day is almost upon us, meaning every store on the high street is full of red hearts and roses. We all know how important it is to be on the ball when it comes to holiday periods so it’s time to take a look at the 14th of February. Facebook have recently released data on who’s talking about Valentine’s Day, what they’re talking about and what their relationship status is. The information also includes Instagram, giving insight into the use of one of the most important social networks for retailers. So what’s the plan in the run of to this special day? [caption id="attachment_1454" align="aligncenter" width="611"] From Facebook's Language of Love report[/caption] First things first, if you haven’t started promoting your services for Valentine’s Day, get started! 61% of men and women start planning a week in advance so don’t be last...

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facebook reactions social media strategy

Social Sprint: Facebook Reactions

So it turns out there are more emotions than like. Facebook are rolling out Reactions, a long overdue update. In addition to liking posts, users will be able to show their love, laugh, gasp, look sad and get angry. Here’s what it all means for us marketing types. A set of new metrics Reactions are a new metric to obsess over. More data means more insight; businesses should use Reactions to get a better portrait of their customers. It’s time to figure out why our customers love this post, but only like that one. Campaigning for specific reactions Users will be able to respond Facebook Advertising with Reactions, so it’s time to decide which Reaction to target. Are you a wow brand, or the company that everyone loves? [caption id="attachment_1424" align="aligncenter" width="800"] The entire spectrum of human emotion.[/caption] An economy of Reactions Facebook advertising already allows users to campaign for clicks or likes, so why not individual like, love...

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