conversational commerce

#ConvComm Crash Course

Whenever people stop me on the street and ask “James, what’s the top tech trend to look out for in 2016?” I always pause for a second, as if deep in thought. The pause is purely for effect, as I know my answer. It’s conversational commerce. Frequently shortened to #ConvComm, conversational commerce is growing non-stop, new features created every day for messaging apps like Facebook Messenger, WhatsApp and Slack. For a comprehensive list of #ConvComm apps, bots, features, take a look at Chris Messina’s Product Hunt collection. The really cool kids out there will recognise him as the inventor of the hashtag. He’s the one to blame. [caption id="attachment_1524" align="aligncenter" width="450"] This is #ConvComm in practice. Uber on FB Messenger.[/caption] Conversational commerce is a simple idea. It’s businesses using messaging apps to communicate with customers. It includes people making a purchase, customer service issues, notifications that an item is back in stock. To...

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