Archive
Monthly Archives: June 2016

The Best Social Media Campaigns From The Cannes Lions 2016

In the past week, ad agency Twitter has obsessively tweeted from the Cannes Lions. The annual festival of advertising (they say creativity these days) is an opportunity to network and listen to industry experts. Best of all, it’s an opportunity to win stuff. Advertising agencies can enter their work (for a fee) in a variety […]

Iceland Already Clear Winners Of #EURO2016 Twitter

Euro 2016 is here, guaranteeing a set of trending topics from now until 10th July. We were in the process of setting up a complex Euro 2016 bracket, based on companies’ Twitter feeds and how they’ve used the tournament for self-promotion. But it quickly became apparent that there could only be one winner, even at […]

The Benefits Of Outsourcing Your Social Media Marketing

Business owners never stop thinking of ways to promote their services. Increasingly, one of the most popular options to consider is social media marketing. It’s one of the fastest growing advertising channels, mainly due to the benefits it provides to a range of different businesses. It’s common practice to outsource other areas of your business. Accounting, […]

Noisy Neighbours: Facebook Video vs Snapchat

Looking to improve customer engagement on social media, lots of brands are turning to video. One Facebook VP has predicted that News Feeds will be 100% video in five years. Users are much happier to watch a two-minute video than they are to read a 500-word article, it’s easier. Simple as that. But should Facebook […]

The Top 8 Social Media Business Fails

On the 31st May, residents of a Salt Lake City apartment block found a letter from their landlord. It included three rules for online behaviour. The tenants were ordered to “friend” the landlord’s company page. Everyone had to consent to the company posting photos of the tenants enjoying their day-to-day life. Negative online reviews of […]

How To Embed Facebook Posts Onto Your Website Or Blog

Facebook has all kinds of not-so-hidden features that are added unbeknownst to your average user. They slide them in when no one’s looking, growing their database at a frightening speed and getting one step further to an imminent world takeover. Unless the feature is emojis, nobody misses new emojis. One function Facebook kept quiet is […]

Social Media Business Survey 2016

Social media is huge. Scrolling through feeds and browsing content has become – like it or not – a part of our everyday lives. Instead of picking up a newspaper, many of us simply pick up our device – usually a smartphone. With this in mind, it goes without saying that social media is crucial for […]