Monthly Archives: July 2016

Facebook Advertising Award Winners – LICRA

Here’s the first of our regular looks at great advertising campaigns on social media. This week, we’re looking at LICRA’s imaginative impressions campaign. #nolikesforracism – LICRA – DDB Paris This upside down ad by LICRA – The League Against Racism & Anti-Semitism – played with our usual use of Facebook. No one expects to see […]

The Value Of A Twitter Follower

Twitter’s latest white-paper is The Value of a Follower. It’s full to the brim with stats and infographics, explaining the value Twitter followers can bring to small and medium sized businesses (SMBs). Asking people in every corner of the world, Twitter surveyed a total of 5,450 people to get their hands on this sacred data. […]

Introducing Snapchat Memories

Snapchat’s got a new feature, so the tech world is going crazy. Every time Evan Spiegel speaks it seems like a thousand blog posts are published. We’re going to take you through the new features, how they’ll affect the app, and if there’s any business use. (Hint: there is). The main event: Saving photos Memories […]

What, Why, Who, How: Facebook’s User Focused Algorithm Change

There’s been a problem with your News Feed for a while. It was all business pages you didn’t like, friends you don’t have. Facebook stuffed users’ News Feeds with content they thought you’d be interested in. Having finally realised that users aren’t nuts about seeing a timeline full of Lad Bible videos, Facebook fiddled with […]