Facebook tests ads in Groups

Well, we knew this day was coming. Facebook is finally in the testing process of placing brand's adverts into groups. With Facebook Marketplace and Buy, Sell, Swap groups becoming a big part of the platform's community, it’s no surprise that this move is now on the cards. By doing this, Facebook will be able to earn revenue without drowning the news feed with adverts as opposed to posts. Mobile and desktop versions of groups in Australia, Canada, Ireland and New Zealand are a part of the trial, and will be targeted by group topic, as well as its current identity based targeting. In an interview with TechCrunch, back in October, Facebook said “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” and the platform will reach its maximum news feed ad load by mid-2017. This means it must...

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Social Media – Platforms of the East

Here at DMT, we have social media covered. Facebook and Twitter are our go-tos, and we’re also experts when it comes to LinkedIn and Instagram (In case you didn’t know), but a question has been on our minds recently. We know all about social media in the West, but what platforms are used by our Eastern neighbours? We decided to do a little bit of digging. China WeChat (AKA, Weixin 微信) is one of the most popular messaging apps in China. Though it has similar feel to Facebook and messenger, it has upped the game in terms of privacy settings. Only those who are verified by you can see your updates, your contact list isn’t visible to others and you can only see interactions of people on your contact list. So if you were to post a photo and have a friend comment something slightly crude, your mum won’t see it...

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Introduction To Facebook Pixels

Since returning to the DMT office this January, the team have been taking some new approaches to getting the most for their clients through social media. One approach in particular, is the Facebook pixel. Not sure what a pixel can do for your business? Let us talk you through it. Using the Facebook pixel, we have the ability to leverage the actions people take on your website across devices to implement more effective Facebook advertising campaigns. With the Facebook Pixel you can: Create audiences based on who has visited your website, or interacted in any way with your adverts. e.g. Create a new audience from anyone who has visited your website’s home page. These people are likely to be more interested in your brand than a cold audience would. Track specific actions to see how well your adverts are performing. eg. If your customers are only getting so far down the sales...

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Social Media Trends

There are so many changes coming to social media this year, and it’s important to know how you can take advantage of social features when it comes to promoting your business. Today we will be focusing on three trends to focus on in 2017 which you can use to push your business online. Video Video has become prevalent when it comes to promoting your brand online. Out of the top three hundred companies on Facebook, fifty-eight percent of the content is video, used for the purpose of advertising the brands, products and services. It’s important to fill these videos with relevant content for your audience/customers to know what they’re buying into, and evidence of good service is essential. Use video to let people know what’s going on behind the scenes, what’s coming up, share testimonials from previous customers or clients, and much more. Still not convinced that video is right for your brand? ...

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Which Social Media Team Are We On?

Though the guys at DMT work with a variety of social media platforms, it’s easy to divide us up just from asking us which our favourite platform is. This week we decided to discuss what we love about our favourite social platforms, and what everyone's social media nemesis is! Team Facebook   “I guess I’m Team Facebook - as an advertiser, no other platform comes close to its powerful targeting and variety of ad types.” - Kirsty “I like Facebook for quick, sixty second entertainment. I am finding Facebook becoming much less personal and more focused on pages posts being shared.” - Andy “I just love Facebook!” - Kendall “I love Facebook, but my daughter gets angry because I show her too many cute animal videos!” - Lynn Team Twitter “Twitter - if you’ve got your feed sorted out, it feels like a real conversation among friends. It is the first thing I check in the morning, last...

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Go Live! How Facebook Can Be Used For Any Business

Happy New Year everyone! The DMT team are so excited to be back in the office, and we have fresh content for you to enjoy. So to kick start the year, we’re talking about our new best friend to social media, Facebook Live! Since blowing up over the past year, Facebook Live has become a great tool for getting your business seen. The only question is, depending on your business, what can you do with it? Cafes Cafes and patisseries have so much opportunity with Facebook Live. From cake decorating to latte art, you can livestream so much that goes on behind the scenes! Talk to your audience about what you’re doing as you do it, and give tips along the way. Bars/Restaurants Who doesn’t love a cocktail? Take advantage of your bartending skills with a live broadcast tutorial. Make a classic, or let people in on the secret of your restaurants signature drink!...

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