We Used Facebook Advertising to Get a Date & Here’s What Happened

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]As a social media agency, we build adverts day in, day out. It never ceases to amaze us just how grateful clients are when we produce results, and how surprised they are at how precise our targeting can be. We’ve said it since Day One - Facebook is an incredibly powerful advertising platform. So we got thinking one Friday afternoon and, spurred on by office beers and pre-Valentines Day banter, we decided to have some fun. We decided to use Facebook advertising to land our ‘singleton’ Ben a date in time for the big day. Now, it’s important to point out here that we weren’t trying to be a dating agency. Facebook heavily restricts dating adverts – adverts for online dating services are only allowed with written permission, and they must adhere to strict guidelines.     We ran our dating experiment to prove the power of Facebook advertising...

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10 Things You Always Wanted to Ask Your Social Media Manager – Answered!

Outsourcing your social media - and choosing the right company to put your trust in - is a big decision. With so many companies and consultancies these days citing social media as an expertise, it's often tough to decide who to go with. You'll need someone who knows their stuff - and someone who has produced results in the past. If you're considering outsourcing, you might want to ask potential social media companies some key questions to ensure they're up to the task. Below we've listed the 10 key questions to ask, and what's more, our Senior Director Ben has answered them. Let's get started. 1. Can you demonstrate a proven track record?  Simply, yes! Digital Media Team have proven themselves across many different industries from carpet fitters to restaurants to mortgage brokers. Check out our case studies from just some of our happy customers.  2. Where can I find current and past examples of your work?  You can...

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It’s The Little Things

When it comes to social media, a small post can go a long way. We recently started working with Sterling Partnership - an experienced mortgage broker based in the town of Beverley in Yorkshire. Before we started working together, Sterling were struggling to post regularly on their Facebook account, and told us that they simply didn't have the time. Their following was small, and we knew we needed to grow it significantly.   We decided to run a competition to boost engagement and page likes, and so decided to run a page like competition, giving away a restaurant voucher. Robert from Sterling suggested that we pick Cerutti 2 - a traditional Italian restaurant local to their office. Robert said he would pick up a £100 voucher, giving us a generous prize to offer the entrants. The reaction to the competition was brilliant - we received over 200 likes and shares on the post, and...

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