Sourcing Passive Candidates: The Importance of Facebook for Recruiters

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]   There are 31 million active Facebook users in the UK. As a recruiter, are you advertising to them?   When it comes to social media for recruitment, it’s not all about LinkedIn. Most people don’t use LinkedIn actively, but they do check their Facebook on average 14 times per day. Facebook is especially important for reaching passive candidates. This valuable audience is made up of the people who aren’t actively looking for a job. These are usually the best quality candidates, putting relevant job adverts in front of them is likely to turn their heads. By utilising Facebook advertising’s incredibly powerful targeting, we can pinpoint the right candidates for job roles, selecting users by their age, location, qualifications, industry, current role – even salary. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="58641" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1495548731662{padding-top: 50px !important;}"][vc_column_text css=".vc_custom_1495548851403{padding-top: 50px !important;}"] Using Send Message Posts as Job Adverts When...

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Do Instagram Filters Signal The End For Snapchat?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1495032953702{padding-bottom: 25px !important;}"] In yet another blow for Snapchat, Instagram Stories has just added an eerily similar feature - augmented reality selfie filters. Should Snapchat be quivering in its narcissistic boots? [/vc_column_text][vc_single_image image="58616" img_size="full" add_caption="yes" alignment="center" qode_hover_animation="" qode_css_animation=""][vc_column_text css=".vc_custom_1495032829714{padding-top: 25px !important;}"] What is it? The latest Instagram update has seen eight initial ‘face filters’ introduced to Instagram Stories, allowing you to add pointless decorations such as bunny ears, princess crowns and nerd glasses to you and your friends in photos or videos. Haven’t Instagram been copying Snapchat a lot? Yeah, pretty much. In fact, facial filters were the only major Snapchat Stories missing from Instagram, as they brought in the slideshow-sharing format, overlaid creative tools, disappearing direct messages and more. The change is unlikely to please Snapchat, who are already falling behind in the numbers rank, with just 166 million total users in comparison to...

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Employee Spotlight: Kirsty

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="58605" img_size="600x600" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1494430924416{padding-bottom: 30px !important;}"][vc_column_text] When our Head of Content isn't ruling the pool table (sorry Damien), she's in charge of making sure the clients' social pages are ticking over. It's Kirsty's turn to answer the dreaded DMT questions. Hi Kirsty. Can you tell us a bit about your position at DMT? Hi! I’m Head of Content, so I oversee the content that goes out for both our clients and our own material. It’s quite a varied position, which sees me writing a mixture of daily posts, advert copy and blogs. I also manage our clients’ social accounts to make sure everything’s running smoothly. Oh and I get involved in some graphic design when Frenchie needs a helping hand! What attracted you to the company?  Well, when I was first hired we weren’t actually working in social media. I came on board as a copywriter...

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Hashtag 101: How to Hashtag Correctly on Social Media

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] In this day and age, hashtags are everywhere. Since their introduction to social media way back in 2007, they have exploded in popularity and are now fixed in our culture. However, many people still get hashtags wrong, and a badly-used hashtag is a big social faux-pas. When used properly, hashtags can help individuals and brands join conversations, make their posts more visible and increase engagement. We’re going to give a quick rundown of how to use hashtags across the big four social platforms, with some handy tips on how to maximise your success. Twitter As the platform that made the hashtag what it is today, Twitter is a great place to use hashtags. A tweet with a hashtag allows users who aren’t otherwise connected to talk about the same topic and join conversations. By clicking onto a hashtag, you can view all the conversations surrounding that topic....

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