What is Social ROI?

What is Social ROI?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1498571395729{margin-bottom: 20px !important;}"] When it comes to social media, many businesses dip their toe in the water and then stop all their efforts when they haven’t made a profit in the first week or so. In the other extreme, they spend hours on social media but have no idea whether their work has been successful.  Here’s our handy guide on what exactly is social ROI, and how to measure it. [/vc_column_text][vc_single_image image="58853" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1498571432584{margin-bottom: 20px !important;}"][vc_column_text] Social ROI isn’t necessarily a direct financial return from investing in social media. Sure, many of of the times it is, but there are many other benefits from investing in your social presence. Social ROI all depends on the business objectives you’re using social to achieve. It’s crucial not to limit your understanding of social ROI to purely financial results. Not...

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Free Facebook Optimisation

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1498487462257{margin-top: 50px !important;}"][vc_single_image image="58790" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation=""][vc_column_text css=".vc_custom_1498493044668{margin-bottom: 20px !important;}"] When it comes to standing out on social media, first impressions are everything.   At Digital Media Team, we want all businesses to succeed on social. That’s why we’re offering a FREE SOCIAL PAGE OPTIMISATION, simply enter your details to claim this offer.   If your business page isn’t up to scratch, you’re at risk of falling behind your competitors and turning potential customers away. Your social media page is your shop front, so take pride in it and make sure it’s a glowing representation of your brand. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column width="1/2"][vc_column_text css=".vc_custom_1498492838049{margin-top: 30px !important;}"] Things to Avoid:   Incorrectly sized images Generic page URL Incomplete contact info No call to action [/vc_column_text][/vc_column][vc_column width="1/2" css=".vc_custom_1498490264419{padding-bottom: 20px !important;background-color: #ffb2c5 !important;border-radius: 5px !important;}"][vc_column_text] Claim your free Facebook optimisation! [/vc_column_text][contact-form-7 id="58799" html_class="default"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column css=".vc_custom_1498484466941{margin-top: 20px !important;}"][vc_single_image image="58786" img_size="full" alignment="center"...

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Damien

Employee Spotlight: Damien

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_single_image image="57552" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1497624191795{padding-top: 25px !important;padding-bottom: 50px !important;}"][vc_column_text] It's safe to say that without Damien, things at Digital Media Team wouldn't be running so smoothly. Most likely to say "Have you tried turning it on and off again?", Damo is our chief tinkerer and resident tech head. We caught up with him following his two-year anniversary with the company to find out how he finds life with DMT.   Hi Damien. Can you tell us a bit about your position at DMT? I provide all the support for the day to day running of Hardware, Software and occasionally sourcing new tech for us to use in our everyday running of the company. What attracted you to the company? I originally  joined our mother company ECall Connect doing SEO, but once Digital Media Team was set up, I wanted the opportunity to be part of the team. What kind...

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Have you spotted Facebook’s video cover images yet?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Facebook confirmed back in April that it was testing the ability for pages to upload videos to use as their cover images, with gritty Netflix drama Narcos the first page to show off their creation. [/vc_column_text][vc_single_image image="58727" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1497449651296{margin-top: 25px !important;margin-bottom: 25px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Since then pages such as Flixel Photos as well as Netflix’s hit prison drama Orange is the New Black have uploaded video covers, and the test seems to have been rolled out to many other business page users. Flixel Photos’ marketing manager Cassandra King shared the following tips for the lucky admins who had access to the new feature in a blog post: • Page admins can upload cover videos the same way they currently upload cover photos. • Cover videos must be at least 20 seconds long, but no more than 90...

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Lynn Gradient

Employee Spotlight: Lynn

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="58690" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1496928706576{padding-top: 25px !important;padding-bottom: 50px !important;}"][vc_column_text] As Operations Manager, Lynn's focus is to keep things running smoothly. Outside of work, you can find her putting in the miles as she trains for her next marathon. Here's Lynn's spotlight. Hi Lynn. Can you tell us a bit about your position at DMT? No two days are ever the same with my role but having said that I wouldn’t have it any other way. For anyone looking for 9 to 5 this isn’t the job for you, thankfully neither I am. Project management, client liaison and accounting to organising team talks, office management and HR (to ensure staff are booked off at the right time for well-earned holidays) there’s never a dull moment. What attracted you to the company?  I’ve been with company for quite some time and the same thing keeps me here as in did...

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