social media tools for small businesses

5 social media tools every small business should be using

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]In 2017, having a social media presence is as vital as having a website, and failing to do so can put you at a disadvantage to your competitors. However, we have heard many small business owners say that they simply don’t have time to keep up with their social media, or that it is too complicated and hard to understand. That needn’t be the case anymore - there are so many time-saving tools out there that can help you tackle your social media and keep things ticking over. Perhaps that’s the problem - there is simply so much to choose from that business owners simply switch off. We’ve narrowed down five essential social media tools that all small businesses should take advantage of. We’ll discuss what they are, why you need them, and how to use them. It couldn’t be simpler. [/vc_column_text][vc_single_image image="59040" img_size="full" alignment="center" qode_hover_animation=""...

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How to grow follower loyalty

3 rules to building a loyal following on social media

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="59006" img_size="400x400" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1500475767192{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text] To succeed on social media, you’ll need to build a strong foundation of followers. Now, we’re not talking about accumulating thousands of likes (although it can be nice), we’re talking quality over quantity. Nurturing follower loyalty will help you in the long term, and keep those devoted users coming back again and again. Building follower loyalty not only helps you raise engagement levels, it can also help improve your brand image. In this article, we’ll be taking a look at some simple ways you can increase follow loyalty and help transform your brand’s online reputation. First, let’s take a look at what makes loyalty so important. It’s all about quality. As mentioned before, it’s far more beneficial to have 100 fiercely loyal followers than it is to have 1000 followers who don’t really...

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Facebook dislike

Why Facebook’s latest algorithm change is bad news for social media managers everywhere

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] In its latest attempt to crack down on fake news, Facebook announced a new change to its API, and it’s not gone down well with publishers and social media managers. The change, due to be brought in on July 17, will prevent users from changing the metadata (that is, the headline, description and image) that is shared when posting a link to Facebook. Currently, users can amend this information, which is a god send when a site has provided incorrect metadata. [/vc_column_text][vc_single_image image="58990" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1499947674004{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1499947816314{margin-bottom: 20px !important;}"] Changing the metadata also allows clever publishers to experiment with different headlines and images as a way to attract different audiences. For example, you could post a story about UK politics, giving the headline a conservative focus and boost that story to a Tory audience. You could then post the...

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The Strength & Power of Social Media

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="59131" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation=""][vc_column_text css=".vc_custom_1499872099640{margin-top: 20px !important;}"] The UK has 31 million active Facebook users. Are you advertising to them? [/vc_column_text][vc_column_text]When it comes to online marketing, having a website just doesn’t cut it in 2017. Most people won’t actively look for your website, but they do check their Facebook on average 14 times per day. This is where your audience is, so this is where you should be advertising.[/vc_column_text][vc_column_text]The simplicity and direct nature of social media makes it perfect for businesses, making customer service a breeze. Many customers would happily send a Facebook message to a business with an enquiry, but wouldn’t necessarily pick up the phone or send an email. This direct point of contact makes turning general enquiries into sales a lot more likely.[/vc_column_text][vc_column_text css=".vc_custom_1502100326452{margin-top: 20px !important;}"] So which platform is right for you? [/vc_column_text][vc_single_image image="59128" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation=""][vc_column_text] Who’s it for: Everyone (even your...

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Facebook business features

5 Facebook Features Your Business Needs to be Using

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1499780938472{margin-bottom: 20px !important;}"] Did you know that Facebook now has over 2 billion monthly active users? That means that if the social media giant were a country (imagine), it would be the most populous nation on earth. There’s no denying that Facebook truly is king of social media, and shows no sign of relinquishing that title. Here at DMT we’re huge Facebook fans, and we’d recommend the network to absolutely every business, no matter the industry. Facebook is constantly evolving, offering more and more new features to help improve user experience for customers and businesses alike. We’ve rounded up five key Facebook features that your business needs to be using. How many are you taking advantage of? [/vc_column_text][vc_single_image image="58953" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1499781444553{margin-bottom: 20px !important;}"][vc_column_text] 1. Pick a vanity URL We stumble across so many businesses who haven’t taken this very simple step. Default Facebook URLs are messy...

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Top 5 Footballing Social Media Moments Summer 2017

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] It’s July 2017, and bored football fans across the nation have been spending the past two months tracking transfer news (snooze, unless you’re an Everton fan), counting down the days until the new season (38 for the Premier League, 30 for Championship fans) or Googling what actually is the Confederations Cup. Luckily, social media gives us all an outlet during the off-season, and this has led to some moments of genius since the final ball was kicked way back in May. If you’re missing 3pm kickoffs, overpriced pies and goal-line dramas, take a read of our top footballing moments on social media. Everton hailed as the new Chelsea With five signings completed by the beginning of July, Everton fans have reason to be excited for the return of the Premier League. Add to this the return of Gerard Deulofeu to Barcelona and the rumoured movement of a certain Wayne...

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Success Stories!

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Want to be our next success story?  [/vc_column_text][vc_single_image image="58975" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1499861430685{margin-top: 20px !important;margin-bottom: 20px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Just look at some of the things we've done...

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