dynamic ads

How Facebook’s Dynamic Product Ads Could Transform Your Small Business

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1504177915680{margin-top: 20px !important;margin-bottom: 20px !important;}"] Have you ever been online shopping then returned to Facebook and seen the exact item you were admiring right there on your newsfeed? It’s not magic, it’s a very clever ad type called Dynamic Product Adverts. If you’re an online retailer and you have a product catalogue, you really need to be taking advantage of this Facebook feature - it’s without a doubt the most effective part of Facebook’s advertising set up. In this article we’ll take a look at how Dynamic Ads work and how they could suit your business. [/vc_column_text][vc_single_image image="59419" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1504178074019{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text] What are Dynamic Product Adverts? Facebook Dynamic Adverts automatically promote your products to users who have expressed an interest on your website, in your app or elsewhere on the web. The ad type allows you to target customers with adverts...

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DMT is moving on up!

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1504018406670{margin-top: 20px !important;margin-bottom: 20px !important;}"] The next chapter of Digital Media Team’s adventure has begun, as we have moved into a stunning new office in the heart of Altrincham. The three-storey open plan premises perfectly reflects our work hard, play hard ethos, and offers a contemporary haven amongst the tradition of the market town.  [/vc_column_text][vc_single_image image="59409" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1504018514813{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1504018778989{margin-top: 20px !important;margin-bottom: 20px !important;}"] On the ground floor you’ll find a chill out area for our staff to kick back in. An astroturfed floor and picnic bench gives off a fresh, summery vibe, and the foosball table and the fruit machine gives the competitive amongst us a way to spend our free time. A fully kitted out gym is the perfect place for the fitness bunnies to put in the miles after work! [/vc_column_text][vc_single_image image="59410" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1504018842718{margin-top: 20px...

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How Facebook Dynamic Ads Could Work Wonders for Estate Agents

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1503406194876{margin-top: 20px !important;margin-bottom: 20px !important;}"]Social media is a must-have for estate agents. People love to look at properties, and home and lifestyle content is ready-made for sharing. It goes without saying that we were pretty excited when Facebook announced it was trialling its dynamic product ads for real estate agents in the US. If this feature comes to UK shores, your agency NEEDS to be using it. Let's take a look at how this feature works, and the benefits it could bring to your business.[/vc_column_text][vc_single_image image="59339" img_size="full" alignment="center" style="vc_box_border" border_color="purple" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503406471954{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1503407024688{margin-top: 20px !important;margin-bottom: 20px !important;}"] What are dynamic product ads? Ever been browsing for shoes only to return to Facebook and see that exact pair taunting you in your newsfeed? Yeah, that's a dynamic product advert. Clever, right? These are adverts which automatically promote products to people who have expressed interest...

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Social Media Checklist for Small Businesses

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="30px" image_repeat="no-repeat"][vc_column_text] We know social media can be confusing, that’s why we do what we do! Here’s a 2 minute guide to help you get your big four platforms in order. Are you ticking all the boxes? [/vc_column_text][vc_empty_space height="50px" image_repeat="no-repeat"][vc_column_text] Facebook [/vc_column_text][vc_column_text] Set a custom URL: Once a page hits 25 likes it is eligible to have its own custom URL, rather than the unsightly mix of numbers that Facebook initially assigns you. To change your URL, you can click on the username link underneath your business’ profile image, or you can visit your ‘about’ section and click ‘edit’ next to the username section. This will become your unique Facebook handle as well as your URL, and helps people find your page more easily.   Fill in contact details: Make sure that all of the contact details in your business’ about section are filled in. The more information...

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How we broke the internet with Fruit & Fibre

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1503310684655{margin-top: 20px !important;margin-bottom: 20px !important;}"]Everyone loves cereal, right? A lunch time debate over breakfast foods spurred us into creating the cereal tier meme, following on from the success of the crisp tier that's been knocking about for a good while now. (Salt & Vinegar Squares in the bottom tier, u mad bro?) [/vc_column_text][vc_single_image image="59310" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503310986586{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1503311144278{margin-top: 20px !important;margin-bottom: 20px !important;}"]We took a poll in the office and threw in a few curve balls (Krave, anyone?), knowing full well that it would incite rage in a fiercely-loyal cereal loving audience. By jumping on a controversial topic and using an image style that people are familiar with, we knew we'd get a decent amount of engagement. By promoting the post to a relevant audience we managed to cause a stir on our own Facebook and Instagram channels. We promoted the...

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Manchester Icons: Guess the Manc!

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1503058966014{margin-top: 20px !important;margin-bottom: 20px !important;}"]From the worker bees of the Industrial Revolution to the musical geniuses of the 80s and beyond, Manchester has produced some pretty fine people, and we're fiercely proud of our greatest exports. Our talented Head of Digital Design (unfortunately not born and bred MCR!) came up with some Manchester icons for our latest MailChimp campaign, so we thought we'd have some fun and see if you if you can guess the Manc. [/vc_column_text][vc_single_image image="59299" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503068543931{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_single_image image="59301" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503068642170{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_single_image image="59302" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503068705067{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_single_image image="59303" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503068778396{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_single_image image="59304" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503068844523{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text]Scroll down for the answers![/vc_column_text][vc_empty_space height="1000px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/4"][vc_single_image image="59272" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503061220854{margin-bottom: 20px !important;}"][/vc_column_inner][vc_column_inner...

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Social Media 101: How to add an Admin to Your Facebook Business Page

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] When you own a Facebook Business Page, you’ll want to assign page roles to people who you trust to work on your page. As the page owner, it’s initially down to you to assign the roles. This is something we get asked about all the time, and we often have to walk clients through the process. Luckily, it’s very simple once you know your way around the back end of Facebook. Here’s a handy guide so that you can manage your page roles quickly and easily. [/vc_column_text][vc_single_image image="59250" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1502897409272{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1502896240468{margin-top: 20px !important;margin-bottom: 20px !important;}"] Facebook Page Roles First up, you need to decide what level of power you want the person to have over your page. Remember, assigning someone a page role could be risky, so make sure you trust that the person can fulfil that role and won’t...

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Happy businessman

3 reasons why social media management is right for your small business

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1502360468198{margin-top: 20px !important;margin-bottom: 20px !important;}"] As a small business owner, you probably know by now the importance of social media. Maintaining a consistent social media presence can help you reach new prospects, customers and business partners. However, that still doesn’t mean you have the time to create and successfully execute a social media strategy, especially if you’re part of a small team. Here are three reasons why social media management for small business could be the right fit for you. [/vc_column_text][vc_single_image image="59202" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1502359158504{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1502359712093{margin-top: 20px !important;margin-bottom: 20px !important;}"] 1. Improved customer service Social media gives your customers a direct point of contact with your brand, and trust me, they will grab hold of this opportunity with both hands. Research shows that almost half of consumers use social media to ask questions, to complain or to report satisfaction, and a third...

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Social media for small business: How to find the time ?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1502360705384{margin-top: 20px !important;margin-bottom: 20px !important;}"] When you’re a small business owner, finding time for social media isn’t always easy. Sure, you might find the time to scroll through your Facebook or LinkedIn newsfeed during your downtime, but putting in the hours to manage social media for small business successfully is another matter. In this blog we’ve listed 5 ways that small business owners can find time for their social media. So, if you can spare 5 minutes, take a read. [/vc_column_text][vc_single_image image="59228" img_size="large" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1502361486109{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1501849881638{margin-top: 20px !important;margin-bottom: 20px !important;}"] Create a social media strategy, don’t just wing it It’s crucial that you formulate a plan before diving headfirst into social media. Spend an hour or so deciding what you want to achieve and the type of people you wish to reach through your social media efforts. Ask yourself the following questions: What...

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Facebook Cover Photos: How to Stand Out From the Crowd

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1501583203880{margin-bottom: 20px !important;}"] First impressions matter, and especially so when it comes to social media. When creating your brand’s social profiles, picking the right imagery can make or break your success. In terms of Facebook, it’s your cover photo that people will see when they first land on your page, so it’s crucial that you get this right. In this blog we’ll be taking a look at Facebook cover photo best practices, and examples of how to make the right image choices for your business. [/vc_column_text][vc_single_image image="59092" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1501589384549{margin-top: 40px !important;margin-bottom: 40px !important;}"][vc_column_text css=".vc_custom_1501585546249{margin-top: 20px !important;margin-bottom: 20px !important;}"] What size should my cover photo be? We come across badly-sized cover photos all the time, and this is a massive mistake in social media marketing. However, we can understand the confusion - your image will display differently on different devices, but if you stick...

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