5 Brands Who Are Slaying Halloween 2017

Spooky season is back, and some may say bigger than ever. With the latest American Horror Story gracing our screens; the highest grossing horror movie of all time; the Stranger Things kids back in town and the return of Jigsaw (shudder), there’s really been no avoiding all things frightful this year. While the rest of the nation was debating whether to dress up as Pennywise, Wonder Woman or Donald Trump (ha), we were rounding up the best brand moments from Halloween 2017. Here’s our top 5. 1. Fanta - The 13th Floor You’ve probably spotted the Fanta adverts on the Internet and beyond, as they’ve gone big on what owners Coca-Cola called their biggest ever Halloween marketing campaign to date. Their ad activity centres around a VR experience set in a crashing elevator. In addition to a 360 video experience on YouTube, experiential works have been set up at both Thorpe Park and...

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How The #MeToo Hashtag Shows The Power Of Social Media For Social Good

In the wake of the Harvey Weinstein scandal, millions of women have been using the #MeToo hashtag to stand against sexual harassment. The phrase has been repeated over 10 million times in the past couple of days, across the main social channels. The speed in which the trend has spread, and the solidarity shown by online users, demonstrates the sheer power of social media for social change.   It was actress Alyssa Milano who started things off, when she tweeted her friend’s suggestion that women who have faced sexual assault or harassment should post “Me too” to their status. If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n — Alyssa Milano (@Alyssa_Milano) 15 October 2017 [tcb-script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"][/tcb-script] Milano’s original Tweet has now been retweeted over 21,000 times, and liked over 43,000 times. It’s generated a further 59,000 comments.   Over on Facebook, more than 8,000,000 people are talking...

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social media business tips

6 essential social media marketing tips for your small business 💪

Are you in charge of your small business’ social media? It can be a very rewarding task to take on, but it takes persistence, patience and a lot of TLC. When done right, social media can be an invaluable tool to help grow your business, generate leads and build your online brand. We’ve listed some tips to help increase your chances of maintaining a successful social media presence, so that you can take your skills to the next level. 1. Create platform-specific posts It’s crucial that you approach your social media efforts with a plan, rather than posting for posting’s sake. What’s more, you can’t simply post the same piece of content across all of your social channels - each post needs to be optimised for the channel it’s going to be on. One of my personal pet hates is finding a business that has auto crossposting turned on - especially when...

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instagram polls

Instagram adds interactive polls to Stories

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1507129415093{margin-top: 20px !important;margin-bottom: 20px !important;}"]In its latest (successful) attempt to storm ahead of Snapchat, Instagram has addeda feature allowing users to conduct interactive polls within Stories. The fun feature is easy to use, and is available to all users, whether your profile is personal or business. To use the feature, simply follow these three steps: Take an Instagram story photo or video, as you normally would Swipe up to open the Stickers feature. And select 'poll' Type in your poll question and answers Post your story and wait for the responses to come in [/vc_column_text][vc_single_image image="59792" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1507129529639{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1507129950515{margin-top: 20px !important;margin-bottom: 20px !important;}"]We're big fans of Instagram, and this latest feature proves that the platform is constantly evolving - just as all successful companies need to do. It's no surprise that the number of Instagram users continues to grow...

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DMT Spotlight: Daz

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="59780" img_size="large" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1507122659180{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1507124517196{margin-top: 20px !important;margin-bottom: 20px !important;}"]  In a rather special edition of our Digital Media Team employee spotlight, we spoke to one of our two Managing Directors, Darren, to see what makes him tick. The results were, erm, interesting! Let's hear from the man himself. (Warning: Dad jokes ahead.) Hi Daz! Can you tell us a bit about your position at DMT? Usually sat at a desk. What attracted you to the company? The M.D, like a bald George Clooney. What kind of challenges do you face in your role? 4 flights of stairs - no good for your hips and knees. What's the best bit about your role? The sausage in the middle.[/vc_column_text][vc_single_image image="59782" img_size="large" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1507122631052{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text]What has been your favourite project to work on so far? All of it! If you were a social media platform, which one would you...

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social media customer service

5 ways to improve your business’ customer service using social media ?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1507041385202{margin-top: 20px !important;margin-bottom: 20px !important;}"] Social media is an integral marketing tool for businesses of all shapes and sizes. As well as helping to bring in new customers, it is also a fantastic way to nurture your relationships with existing and potential clients. Forward-thinking brands have already switched their customer service focus onto social media, investing in chatbots and using Facebook Messenger to provide timely responses to customer queries. It’s a necessary shift in mindset, as research shows that over two thirds of consumers turn to social media for answers to their customer service questions. Here are 5 simple ways to improve your business’ customer service via social media. 1. Be human A key USP of social media is that it gives businesses the chance to humanise their brand. Showing some personality through your content helps users get to know the people behind your business, increasing the...

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