insurge

Generate Quality Leads with inSurge

LinkedIn is a powerful b2b social platform that, when used correctly, can generate high-quality connections and relationships between professionals. Individuals and businesses use LinkedIn for networking, but many people struggle to track down the right connections, or simply don’t have the time to use the platform to its fullest. This is where Digital Media Team’s inSurge comes in. Our fully-managed LinkedIn service does the hard work - so you don’t have to. Within a matter of minutes you could be receiving genuine enquiries and generating new business for your company - it’s that effective. Building a quality LinkedIn network takes time, but our service removes the hard work, allowing you to focus on your day to day role. What’s more, you will establish a solid network of relevant long-term connections, who you can then push your content to going forward. Our service guarantees: 750 targeted connection requests, with personalised messages sent...

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Twitter

The Best Brand Reactions to Twitter’s 280 Character Roll Out

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1510150372828{margin-top: 20px !important;margin-bottom: 20px !important;}"] Despite a user backlash, Twitter has now rolled out its 280 character limit to all users, doubling the amount of characters each user has to play with. The platform tested the change back in September, to the disgust of its famously witty user base. Many users complained that the change was taking away the whole point of Twitter (it kind of is), and said that it would ruin the platform. Twitter, however, have taken their test to be a success and rolled out the feature for everyone. Stats from the 280 experiment showed that those with access to longer tweets only used the full 280 characters 2% of the time, and only went past the 140 character limit 5% of the time. Twitter product manager said: "We – and many of you – were concerned that timelines may fill up...

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Dynamic Product Ads

Facebook Enhances Its Dynamic Ads, Giving Advertisers More

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1509553746026{margin-top: 20px !important;margin-bottom: 20px !important;}"] We’re big fans of Facebook’s Dynamic Product Ads, and we’ve used them to great success for our e-commerce clients. With the competitive Christmas period coming up - and Black Friday - Facebook has brought in some changes to its Dynamic ads, helping advertisers generate more value for money. Here’s a 2 minute look at the changes that have been brought in:  Broad audience targeting This will help you extend the reach of dynamic ads beyond recent website and app visitors. Rather than simply being used for retargeting purposes, broad audience targeting allows you to show your products to more people who are likely to be interested in shopping with you. This means you have the ability to reach new customers and grow your business. Value optimisation You can now optimise your campaigns for purchase value, which allows you to focus efforts on the...

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