3 reasons why social media management is right for your small business
As a small business owner, you probably know by now the importance of social media. Maintaining a consistent social media presence can help you reach new prospects, customers and business partners. However, that still doesn’t mean you have the time to create and successfully execute a social media strategy, especially if you’re part of a small team. Here are three reasons why social media management for small business could be the right fit for you.
1. Improved customer service
Social media gives your customers a direct point of contact with your brand, and trust me, they will grab hold of this opportunity with both hands. Research shows that almost half of consumers use social media to ask questions, to complain or to report satisfaction, and a third of social media users prefer social media customer service to picking up the phone. The instant nature of messenger allows customers to contact you and have their issue resolved on the spot – this is huge when it comes to customer service. Get it right and you’ll soon turn users into loyal, happy customers.
Why choose us: We’ll make sure your opening hours are listed clearly on your page, and set up an auto-response to ensure all messages are replied to instantly. Our comment management service will keep your customers happy and help resolve any issues. We’ll respond to all enquiries – messages, comments and reviews, helping deliver exemplary customer service.
2. It’s cheaper than traditional marketing
Social media often gets questioned by traditionalists, who try to pinpoint the exact ROI of social media. The reality is, social media marketing is more targeted, engaging and -crucially – far more affordable than traditional methods such as billboards and print. Advertising on social media allows you to reach a wide audience for a relatively small fee, and what’s more, you can use precise targeting to reach the right people. How many people actually leaf through the classified section of a newspaper anymore? It’s time to turn away from the traditional, and embrace the social.
Why choose us: Our advertising team have a wealth of experience in producing results for small and large brands across a wide variety of industries. By putting your social media marketing in the hands of the experts, you are fine-tuning your advertising methods. You won’t regret it.
3. Save valuable time
We know that the biggest constraint on business owners is time. We also know that social media is a full-time job, not something that can be fulfilled by devoting five minutes here or there. Outsourcing your social media marketing or hiring a dedicated social media manager will gain you a team of experts, whilst saving you precious time. When you outsource, an agency will come up with a bespoke social media strategy and implement that method, leaving you to concentrate on the day-to-day running of your business.
Why choose us: We pride ourselves on our customer service – with no other agency will you get such a direct point of contact, and so much time devoted to your business. Our friendly and approachable nature sets us apart from the competition.
If you’d like to find out more about Digital Media Team and the social media management service we offer, click here. Alternatively, you can call us on 0800 808 9980, or drop us a line at firstname.lastname@example.org.