6 Ways to Make the Most of Instagram for Your Business

Instagram is the fastest-growing social media platform, with over 600 million users logging in to browse and share the latest visual content. What’s more, the app is so addictive that over half of its users log in on a daily basis.

If your business is visual, Instagram could be a highly useful marketing tool for you to get to grips with. 75% of people take action after being inspired by an Instagram post, proving the power of well-crafted images. Over 1.5 million businesses are active on the platform – could your brand be next?

As Instagram is primarily a mobile app, many business owners are wary of using it, or simply don’t know where to start. However, as the platform continues to grow, it’s becoming more difficult to ignore. Here are six ways to make the most out of Instagram for your business. Let’s go!

Instagram bio

1. Fill out all the details

This sounds like a no-brainer, but filling out your profile makes a big difference. Write a short, snappy description of your business and your contact details in the bio. Make sure to include a link to your website, as this is the only place you can use a clickable link. Make use of the call to action button so that people can contact you easily. Then you’re done!

2.  Create your posts on desktop, not mobile

Although Instagram was created for mobile use, it makes things a whole lot easier if you create your posts on desktop. If you edit your images using a tool such as Photoshop, it should save you a lot of time compared to using mobile apps. You can then use a scheduling tool to push the post to Instagram, getting rid of the need to transfer your image to mobile.

Pro tip:  Here are the recommended dimensions for Instagram posts to ensure your posts always look great.

Square Image: 1080px in width by 1080px in height
Vertical Image: 1080px in width by 1350px in height
Horizontal Image: 1080px in width by 566px in height


3. User-generated content is key

The great thing about Instagram is that it’s full of user-generated content. If you’re a business who interacts with customers on a daily basis, chances are that people will be taking photos of your products and posting them to Instagram. That’s right, your customers are doing the leg work for you! Search for your business’ name on Instagram and you’ll likely find photos of your products. Contact the user and ask for permission then repost their content – you should see great engagement levels.

4. Batch your posts

When it comes to posting on Instagram, preparing a whole load of posts at once will help you time management, which is great if you’re a business owner with other tasks to be getting on with. Taking the time to post a week’s worth of content at once will help you concentrate, and allow you get into the flow of things. Using this method rather than jumping on daily and posting as and when will help interrupt your schedule less.


5. Pencil in time to engage with your audience

As we already mentioned, Instagram is highly addictive. You don’t want to be ruled by your notifications, so instead set aside some time every day to respond to your comments, and to like and comment on your followers’ posts. Sure, it’s great to respond instantly, but when you have a business to run, it’s a habit that could soon become very time-consuming. Turn off notifications and pencil in some time when it suits you.

6. Prepare your hashtags and save them off

Hashtags are crucial on Instagram, and a study has found that posts with nine hashtags have the highest engagement levels. Hashtags help users find your content, and in turn gains you more likes and comments. Posting without any hashtags is no good – the content will only show up in your followers’ feeds, rather than breaking out of those circles. However, typing nine or so hashtags each and every time you post can be very time consuming. We suggest saving off groups of hashtags that you can copy and paste for different scenarios. For example, if you were a restaurant, perhaps you could have lunch hashtags, dinner hashtags, drinks hashtags, sunny day hashtags…. Get creative. It’s also worth doing some digging to find out the most popular hashtags for your industry, and throw these in.

7. Outsource your Instagram to the experts

As with any social platform, building and maintaining a strong Instagram presence takes time – it shouldn’t just be an afterthought. A well-managed Instagram can be a valuable marketing tool, so why waste that opportunity? Our team of experts are proven in generating great results on Instagram, and putting your social media in their hands lets you get on with business, safe in the knowledge that your channels are growing.

Our social media packages start from just £350 per month, and include daily content, full social media management and brand awareness advertising. Speak to us today by emailing hello@digitalmediateam.co.uk, or send us a message on Facebook.

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