7 Simple Ways to Optimise Your Facebook Page
There are 1.13 billion daily active users on Facebook, so it goes without saying how crucial the network is for small businesses. To get started, you need to create a business page, and you need to do it right. A well-crafted page can go a long way, and a badly put together page can be damaging to your brand, so it’s vital that you make the right steps when building your page.
Luckily, it’s simple. Here are some quick and easy tips to make the most out of your Facebook page.
1. Fill in all the gaps
It’s important to make the most of the ‘page info’ section of your page, offering as much detail as possible to potential customers. Providing essential business information on your page helps you to look professional and trustworthy. Make sure all the information is accurate, informative and free of any spelling errors.
- Pick a username
This will become your page’s vanity URL, so ensure it matches your brand name. If you have a common company name, try to get it as close to your company name as possible. You NEED to set a username, otherwise your page will look very unprofessional with a generic URL. (Note: You will need to grow your page to 25 fans before you can pick a username, so make sure to share with your friends and family before you get started).
- Fill in your address and opening hours
Listing your opening hours is crucial as people will know when to expect responses to any queries. If your page is only managed during business hours, let people know.
- Make the most of your short description
It’s essentially your elevator pitch, so try to summarise what you do in just one sentence.
2. First impressions count
It’s important to make the most of your profile and cover images, as this is the first thing people will see when they land on your page. Your profile image should be a high resolution version of your logo so that it’s instantly recognisable. Your cover photo should be attractive and eye-catching. There are many different angles you could take with your cover, for example if you wish to promote a current offer or campaign. Try not to overload the image with text however, as this can look amateurish and overly busy.
Whatever you do, ensure your images are high resolution and the correct size. Keep in mind that your cover photo will display at 828 x 315 pixels on desktop computers and at 640 x 360 pixels on smartphones, so ensure that any important information is in the centre of the image.
3. Call people to action
Facebook’s call to action button allows you to point your visitors in the right direction once they hit your page. You can use this button to various uses – sending people to a contact form, to your website, for app downloads, to sign up to a newsletter – the list goes on. We particularly like the call now button, which is great for mobile users.
4. Pin those important messages
Facebook allows you to pin a post to the top of your newsfeed, which is a great way to highlight any current promotions you have on. We have used this to promote certain houses for estate agents, or to pin a competition to the top of a feed so that users who have reached the page organically are more likely to spot these posts.
5. Time for a service
We add the services tab to the top of all of our clients’ page. This allows you to display three of your top services or products along with a small icon. You can pick more than three, but only three will show on your feed. This is a small touch, but with icons that match your brands colours, adds a nice feel to your page, especially when viewed on desktop.
6. Keep tabs
Every Facebook page has certain basic tabs as standard, but by default only some of these are displayed. Ensure that the tabs you want on show are actually displayed by clicking ‘manage tabs’ and picking which ones are important to your business. If you have access to a developer, you can go one step further and create your own custom tabs. We don’t recommend using third party apps however, as these tend to not display on mobile and can damage your UX.
7. Tidy up those old accounts
We know how it is as a small business; you decide to use social media but don’t keep up with it, and then years later you can’t remember your passwords. However, it looks absolutely dreadful to have multiple accounts on one network, and it can make it confusing for customers when they’re looking for you. You should deactivate or claim any old pages. Don’t worry, you can merge similar pages if you don’t wish to lose any old followers.