Passenger Cars is a Manchester-based taxi firm which has been established in the local community for many years.
Passenger Cars Group is made up of a number of private hire taxi companies which include two of Manchester’s oldest taxi firms, Lindsell in Trafford and Walkers in South Manchester.
The client was already very well-known in the local area, but this success had not been translated into social media. They had previously had a go at running a Facebook page, but decided to delete it due to negative reviews.
Their objective was to grow their brand awareness on Facebook, while keeping negative reviews and comments to a minimum. Their secondary goal was to generate more downloads for their mobile app.
First things first we created a brand new page for the firm. We noticed that many taxi firms have quite negative reviews, so we trialled keeping the review tab on for a while, only to later remove it at the client’s request.
We started to grow the audience by posting relevant local content and running page growth campaigns. We also ran a couple of competitions to help give us an extra boost. These included a Bruno Mars ticket giveaway and a competition to win an iPad.
Once the page had gathered a strong, local audience, we started to focus our attention on promoting the app. The client assisted us with this task by running a promotional offer during the summer months.
Our partnership with Passenger Cars has produced some great results, and they are now one of the leading Manchester taxi firms on Facebook. We produced the following results:
- Generated almost 1000 likes, all of which are targeted, local Facebook users
- Helped promote the positive brand of Passenger Cars in the local community, generating positive reviews, comments and feedback
- Helped generate app downloads and drive site traffic