Employee Spotlight: Kirsty


When our Head of Content isn’t ruling the pool table (sorry Damien), she’s in charge of making sure the clients’ social pages are ticking over. It’s Kirsty’s turn to answer the dreaded DMT questions.

Hi Kirsty. Can you tell us a bit about your position at DMT?

Hi! I’m Head of Content, so I oversee the content that goes out for both our clients and our own material. It’s quite a varied position, which sees me writing a mixture of daily posts, advert copy and blogs. I also manage our clients’ social accounts to make sure everything’s running smoothly. Oh and I get involved in some graphic design when Frenchie needs a helping hand!

What attracted you to the company? 

Well, when I was first hired we weren’t actually working in social media. I came on board as a copywriter for our sister company and we formed Digital Media Team a few months later. I feel like I’ve really fallen on my feet – it’s a great industry to accidentally go into! But when I first came for my interview I must admit it was the pool table that lured me in.

What kind of challenges do you face in your role? 

I would say the biggest challenge is keeping the clients happy and working hard to get them noticed on social media. Because so many businesses are now posting and advertising on social, there’s a lot of competition for all small businesses. Another huge challenge is keeping up with Facebook – it seems to change on a daily basis! We’re not happy bunnies when Facebook goes down.


What’s the best bit about your role?

The best bit about my role is that it never gets boring. With so many clients from so many different industries, there’s always something different going on. Another great thing – although I guess this is more a reflection on Digital Media Team as a company – is that we all have so much say in which direction the company takes. It’s a great feeling to know that you’re a valued member of a close-knit team rather than simply a number.

What’s been your favourite project to work on so far?

I have to say making it into the Manchester Evening News when we made the Metrolink Rent Map back in 2015 was a personal highlight! The picture they took of me however wasn’t so great… But yeah it was great that we picked up so much media attention from that, especially as it was back when we were just starting out.

If you were a social media platform, which one would you be and why?

Well this is embarrassing but I’d have to say Facebook because I’m a pro stalker! I also spend 99% of my day on the platform because of my role so it’d just be wrong to pick anything else.

Finally, what advice would you give to anyone wanting to get into the industry?

I think you need to accept that you need to start at the bottom and get your head down. If you want to work in a content or copywriting position, spelling and grammar is key! I can’t stress this enough, it really does help if you come from a writing background – tools like Grammarly might be rising in popularity but it helps if you have natural ability.

Thanks Kirsty! We’ll be back soon with the next instalment of our Employee Spotlight. Who do you want to see step up next?

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