Facebook Cover Photos: How to Stand Out From the Crowd
First impressions matter, and especially so when it comes to social media. When creating your brand’s social profiles, picking the right imagery can make or break your success. In terms of Facebook, it’s your cover photo that people will see when they first land on your page, so it’s crucial that you get this right. In this blog we’ll be taking a look at Facebook cover photo best practices, and examples of how to make the right image choices for your business.
What size should my cover photo be?
We come across badly-sized cover photos all the time, and this is a massive mistake in social media marketing. However, we can understand the confusion – your image will display differently on different devices, but if you stick to an image that’s around 820 pixels wide by 462 pixels tall, you should nail it.
What about video?
You can now use a video as your cover image, rather than just a static photo. A video allows you to explain more about your business and tell your brand’s story. Remember – it’s important that your video is well-produced – if you can’t make it work, we suggest sticking to the images for now.
Here’s the spec:
- It should be at least 820 pixels wide by 312 pixels tall.
- it needs to be between 20 and 90 seconds long.
You can also reposition your video, so if you find a video that you love, don’t worry if the dimensions are slightly off.
Help! My cover looks great on desktop but terrible on mobile, what can I do?
If you take a look at your business page on desktop, then open it up on mobile, you’ll notice that it displays differently. On mobile, the top and bottom portions are expanded by 75 pixels, giving the image a more squarish format than on desktop.
Facebook doesn’t stretch the image, which is great because you don’t have to worry about distortion. However, it’s important when picking your cover image to check it on both desktop and mobile before you set your heart on it, to ensure that you’re not missing vital elements from either placement.
Mistakes to avoid
Before we take a look at what works, let’s first go through some common mistakes. Following any of these bad practices will detract from your page, and might even lose you business.
- Having too much text. Now, we’re not saying to avoid text altogether, but having an image that’s primarily text is a really bad idea. Aim for an image that speaks for itself, and use as little text as you can get away with.
- Picking images that are too busy. Cover photos should be eye-catching and simple. If there are lots of things going on, users are likely to switch off and lose focus. Pick a key objective and stick to it – don’t try to do everything at once!
- Being too generic. You want to make people sit up and take notice, so don’t just blend into the background. Pick a striking image that says something about you – don’t follow the crowd.
5 small businesses who get it right, and why
Local news website Altrincham Today gets bonus points for their interesting cover photo which shows Stamford New Road as it used to be merged with how it looks today. The cover works across all platforms and matches with the brand’s objectives of engaging and informing a local audience.
Beehive Lofts Co-Working Space
Contemporary shared working space Beehive Lofts (great name btw!) has a brilliant Facebook page with a stunning appearance. The vibrant cover photo works across all platforms and portrays perfectly the fun and buzz that goes on in the work space.
Ian Macklin & Co
Family-run estate agents Ian Macklin & Co have a professional-looking Facebook page that matches their established brand. As you can see in the image, they manage to tell their audience what they do, reaffirm their brand and promote their 25 year anniversary. And it’s not too busy, success!
Health food heavyweights Kettlebell Kitchen have a brilliant social media presence, and their Facebook page matches their brand perfectly. Their cover photo is simple – just a hi-res photo of their Ancoats restaurant, and there’s a clear call to action inviting users to message the page for more info.
Danish furniture retailer BoConcept stick with a chic, minimalist approach when it comes to their page, complementing their products. They use a cover image of a bright and airy room – a living space I’m sure their Manchester-based consumers would aspire to own.
If you would like the Digital Media Team to take a look at your Facebook, get in touch today! You can call us on 0800 808 9980 or email us at firstname.lastname@example.org