Facebook Enhances Its Dynamic Ads, Giving Advertisers More
We’re big fans of Facebook’s Dynamic Product Ads, and we’ve used them to great success for our e-commerce clients. With the competitive Christmas period coming up – and Black Friday – Facebook has brought in some changes to its Dynamic ads, helping advertisers generate more value for money.
Here’s a 2 minute look at the changes that have been brought in:
Broad audience targeting
This will help you extend the reach of dynamic ads beyond recent website and app visitors. Rather than simply being used for retargeting purposes, broad audience targeting allows you to show your products to more people who are likely to be interested in shopping with you. This means you have the ability to reach new customers and grow your business.
You can now optimise your campaigns for purchase value, which allows you to focus efforts on the people who will help drive the most revenue for your business. If eligible, you will be able to access value optimisation when creating campaigns with the catalog sales objective. This should lead to higher value purchases going forward.
Utilise the collection format
Using the collection format with dynamic ads targeting allows you to reach people who are more likely to buy through a more visual product story. The collection ad format helps increase the likelihood of discovery and purchase by featuring a primary video or image above four product images that can be tailored to people’s shopping behaviours.
Want to find out more about how Dynamic Product Ads and how they could increase revenue for your business? Speak to Digital Media Team – call 0800 808 9980 or email firstname.lastname@example.org.