Facebook tests ads in Groups
Well, we knew this day was coming. Facebook is finally in the testing process of placing brand’s adverts into groups. With Facebook Marketplace and Buy, Sell, Swap groups becoming a big part of the platform’s community, it’s no surprise that this move is now on the cards. By doing this, Facebook will be able to earn revenue without drowning the news feed with adverts as opposed to posts.
Mobile and desktop versions of groups in Australia, Canada, Ireland and New Zealand are a part of the trial, and will be targeted by group topic, as well as its current identity based targeting. In an interview with TechCrunch, back in October, Facebook said “We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” and the platform will reach its maximum news feed ad load by mid-2017. This means it must find new was to revenue streams in order to continue its revenue growth which has been going as strong as it has for years.
We are really excited to see the progress of this new approach to advertising, but we want to know what you think! Leave us a comment on our Facebook and let us know your thoughts.