How Facebook’s Dynamic Product Ads Could Transform Your Small Business
Have you ever been online shopping then returned to Facebook and seen the exact item you were admiring right there on your newsfeed? It’s not magic, it’s a very clever ad type called Dynamic Product Adverts. If you’re an online retailer and you have a product catalogue, you really need to be taking advantage of this Facebook feature – it’s without a doubt the most effective part of Facebook’s advertising set up. In this article we’ll take a look at how Dynamic Ads work and how they could suit your business.
What are Dynamic Product Adverts?
Facebook Dynamic Adverts automatically promote your products to users who have expressed an interest on your website, in your app or elsewhere on the web. The ad type allows you to target customers with adverts that are relevant to them, no matter what stage of the sales funnel they reached. So if a customer viewed an item, added it to their cart or even purchased it, Facebook will automatically pick a creative that suits that user.
How do Dynamic Ads work?
These clever adverts work by utilising the Facebook Pixel to track user activity on your website. The pixel monitors which pages of your site the customer has visited, and then serves them an advert that’s relevant to them. For example, if the customer browsed through a collection of shoes, your ad will show them the same products. If they viewed a particular shoe but did not purchase, your ad will remind them to finish their purchase.
The best thing about Dynamic Product Ads is that Facebook automatically creates a relevant advert. That’s right, once you set the Dynamic Advert up, Facebook does all the hard work for you. Once you’ve done the initial set up, you’ll have a high-converting advert that does all the leg work. It really is that good.
What do you need to do to use Dynamic Ads?
To use Facebook’s Dynamic Ads, you need the following:
We have been using Dynamic Product Ads for our client Funkifabrics. By setting up a dynamic ad and linking to their online catalogue, we produced an £11 ROI for the client. This is a highly lucrative ad type for the online retailer, who have seen a huge boost in sales since coming on board with Digital Media Team.
Here’s another success story:
We have already been using dynamic adverts for retargeting with great success. This enhancement makes dynamic adverts a lightweight and effective solution for acquiring new customers. We can automatically reach a huge audience with personalised recommendations from our catalogue of more than seven million products. With dynamic adverts, we are beating our customer acquisition efficiency target by more than 20% at a scale that is meaningful to our business.
Jess Jacobs – Director of Marketing, Wayfair
Want to get started with Dynamic Product Ads? Give us a call and we’ll guide you through the process. Speak to Digital Media Team today on 0800 808 9980 or email email@example.com.