As a Northern digital hub, it’s no wonder that Leeds is home to a number of thriving e-commerce firms. As we continue a digital revolution, customers’ use of e-commerce is growing rapidly, especially with the success of social media. While the high street continues to struggle, more and more shoppers are looking online to purchase items – from fashion and clothing through to daily household items. We’ve listed our three favourite e-commerce firms in Leeds, taking a look at what they do well.
Online fashion retailer Joe Browns is passionate about creating unique clothing ranges for every day use. Once reliant on catalogue sales, the firm now has a thriving online shop for its customers to easily search and purchase from. Their switch to an online focus has seen an upturn in sales, helping propel the business forward. By taking a multi-channel approach, the firm continues to keep up with competitors and keeps surpassing sales expectations. By using social codes and posting regular content, the business has grown a social following and engaged this new audience.
Holiday comparison site Ice Lolly allows travellers to search and compare great deals on package holidays from some of the UK’s top travel companies. By comparing deals from a range of providers, Ice Lolly ensures that each customer gets the best price on their package deal. The firm has gone from strength to strength and today had almost a million visitors comparing deals online every month. A strong social presence keeps users engaged across a wide range of channels – check out their Instagram for some stunning imagery and holiday inspo.
Taking on a bespoke social media strategy can vastly improve the success of any e-commerce business. The experts at Leeds social media company Digital Media Team have a wealth of experience in social media for e-commerce – speak to them today and see how they can help you.