Social Media Checklist for Small Businesses

We know social media can be confusing, that’s why we do what we do! Here’s a 2 minute guide to help you get your big four platforms in order. Are you ticking all the boxes?


  • Set a custom URL: Once a page hits 25 likes it is eligible to have its own custom URL, rather than the unsightly mix of numbers that Facebook initially assigns you. To change your URL, you can click on the username link underneath your business’ profile image, or you can visit your ‘about’ section and click ‘edit’ next to the username section. This will become your unique Facebook handle as well as your URL, and helps people find your page more easily.


  • Fill in contact details: Make sure that all of the contact details in your business’ about section are filled in. The more information you can offer Facebook users, the easier it is for them to learn more about what you do and, ultimately, contact your business.


  • Use attractive imagery: Using eye-catching imagery that is the correct size is an absolute must, yet many businesses fall at this hurdle. Make sure you use a hi-res version of your company logo as your profile image – the recommended size is 180px by 180px, although Facebook will resize larger images for you. Your cover photo should be around 315px by 851px, although the image will be resized for mobile. Make sure your image is clear, striking and not too text-heavy.


  • Set a call to action: You are able to set a call to action button which sits under your cover photo. There are many options here, but some of our favourites include ‘call now’, ‘send message’ or ‘send email’. Consider your business objective and pick which best suits – for example, if you have an app you would like to promote, you could pick the ‘use app’ button.


  • Add services tab: Adding a services tab lets users see what products and services you offer. To set this up, go to your page’s settings, and then go to ‘edit page’. Scroll down to the bottom of this page and click ‘add a tab’. Add the services tab, and then drag and drop your tabs into the order you’d like. 

Here’s a quick video we found if you’re struggling:


  • Choose a username: When setting up your Twitter profile, you will be prompted to pick a username. Pick your business’ name where possible, or as close to this as you can get. This will become your username URL.


  • Add your website: Visit ‘edit page’ to amend your contact details. By adding your website. it makes it easier for users to find your main site. 


  • Include your location: Adding your location to your page will help users know where you are based, and may help to attract a local audience.


  • Write a catchy bio: As Twitter is all about snappy, to the point messages, it goes without saying that your bio should be the same. Summarise what your business does, and use hashtags where necessary.


  • Set eye-catching imagery: Your profile photo should be your company logo (recommended image size is 400 pixels by 400 pixels), and your header photo should be clear and attractive. Your header photo should be 1500 by 500 pixels.

Here’s a quick video we found if you’re struggling:


  • Set your company logo: When setting up your page, make sure that you add your company logo so that people can recognise your business. The recommended size is 300 by 300 pixels.


  • Add your contact details: Ensure that you fill out all your contact details, as this gives users more knowledge about your business and how to get in touch.


  • Set your specialities: When editing your business, you can add up to 20 specialities to let people know what you do. 


  • Use your real business name: This will also display as your URL. Pick your real business name, as this will make it easier for people, including your own employees, to find you on LinkedIn.


  • Get your employees online: People make LinkedIn. Ensure that all of your team members are active on the site and that they have set linked their employment details to your page. 

Here’s a quick video we found if you’re struggling:


  • Pick a username: Pick a username, this should be your business name or as close to it as you can get. This will also become your URL.


  • Write a bio: Keep it catchy and to the point, but give users enough insight into what you do.


  • Link out to your site from your bio: This is the only clickable link you can have on your profile, so use it wisely! 


  • Set a style guide: Rather than posting anything and everything, set a clear style guide for you and your employees to follow. This will help your content stay consistent, making it look attractive when people land on your profile. 


  • Get out and start shooting: Have fun with your Instagram – when you’re out and about, make sure you take pictures. You’ll be surprised what works!

Here’s a quick video we found if you’re struggling:

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