Strength & Power
The UK has 31 million active Facebook users. Are you advertising to them?
When it comes to online marketing, having a website just doesn’t cut it in 2017. Most people won’t actively look for your website, but they do check their Facebook on average 14 times per day. This is where your audience is, so this is where you should be advertising.
Check out these figures…
The simplicity and direct nature of social media makes it perfect for businesses, making customer service a breeze. Many customers would happily send a Facebook message to a business with an enquiry, but wouldn’t necessarily pick up the phone or send an email. This direct point of contact makes turning general enquiries into sales a lot more likely.
Don’t just take our word for it…
• 74% of consumers rely on social media to guide purchase decisions
• 33% of people prefer to contact a business using social media rather than by phone
• When companies engage and respond to customer service requests via social media, those customers end up spending 20% to 40% more with the company
• 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others
Now, we’re not suggesting that you scrap all of your traditional marketing methods. Social media is the perfect way to complement your current marketing set up, offering an additional tool in your arsenal. What’s more, advertising on social media can generate incredible results, at just a fraction of the cost of traditional advertising.
What have you got to lose?
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0800 808 9980