Dynamic Product Ads

Facebook Enhances Its Dynamic Ads, Giving Advertisers More

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1509553746026{margin-top: 20px !important;margin-bottom: 20px !important;}"] We’re big fans of Facebook’s Dynamic Product Ads, and we’ve used them to great success for our e-commerce clients. With the competitive Christmas period coming up - and Black Friday - Facebook has brought in some changes to its Dynamic ads, helping advertisers generate more value for money. Here’s a 2 minute look at the changes that have been brought in:  Broad audience targeting This will help you extend the reach of dynamic ads beyond recent website and app visitors. Rather than simply being used for retargeting purposes, broad audience targeting allows you to show your products to more people who are likely to be interested in shopping with you. This means you have the ability to reach new customers and grow your business. Value optimisation You can now optimise your campaigns for purchase value, which allows you to focus efforts on the...

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pumpkin

5 Brands Who Are Slaying Halloween 2017

Spooky season is back, and some may say bigger than ever. With the latest American Horror Story gracing our screens; the highest grossing horror movie of all time; the Stranger Things kids back in town and the return of Jigsaw (shudder), there’s really been no avoiding all things frightful this year. While the rest of the nation was debating whether to dress up as Pennywise, Wonder Woman or Donald Trump (ha), we were rounding up the best brand moments from Halloween 2017. Here’s our top 5.1. Fanta - The 13th FloorYou’ve probably spotted the Fanta adverts on the Internet and beyond, as they’ve gone big on what owners Coca-Cola called their biggest ever Halloween marketing campaign to date. Their ad activity centres around a VR experience set in a crashing elevator. In addition to a 360 video experience on YouTube, experiential works have been set up at both Thorpe Park and...

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dynamic ads

How Facebook’s Dynamic Product Ads Could Transform Your Small Business

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1504177915680{margin-top: 20px !important;margin-bottom: 20px !important;}"] Have you ever been online shopping then returned to Facebook and seen the exact item you were admiring right there on your newsfeed? It’s not magic, it’s a very clever ad type called Dynamic Product Adverts. If you’re an online retailer and you have a product catalogue, you really need to be taking advantage of this Facebook feature - it’s without a doubt the most effective part of Facebook’s advertising set up. In this article we’ll take a look at how Dynamic Ads work and how they could suit your business. [/vc_column_text][vc_single_image image="59419" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1504178074019{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text] What are Dynamic Product Adverts? Facebook Dynamic Adverts automatically promote your products to users who have expressed an interest on your website, in your app or elsewhere on the web. The ad type allows you to target customers with adverts...

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Sourcing Passive Candidates: The Importance of Facebook for Recruiters

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]   There are 31 million active Facebook users in the UK. As a recruiter, are you advertising to them?   When it comes to social media for recruitment, it’s not all about LinkedIn. Most people don’t use LinkedIn actively, but they do check their Facebook on average 14 times per day. Facebook is especially important for reaching passive candidates. This valuable audience is made up of the people who aren’t actively looking for a job. These are usually the best quality candidates, putting relevant job adverts in front of them is likely to turn their heads. By utilising Facebook advertising’s incredibly powerful targeting, we can pinpoint the right candidates for job roles, selecting users by their age, location, qualifications, industry, current role – even salary. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="58641" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1495548731662{padding-top: 50px !important;}"][vc_column_text css=".vc_custom_1495548851403{padding-top: 50px !important;}"] Using Send Message Posts as Job Adverts When...

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The Do’s & Don’ts of Facebook Advertising

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1493115071475{padding-bottom: 40px !important;}"] Facebook advertising is huge. Just this week the social giant announced that more than 5 million businesses advertise on its platform each and every month. Facebook advertising is a powerful and effective way to market your business - but only when you do it right. Here’s a quick rundown of the do’s and don’ts of Facebook Advertising. [/vc_column_text][vc_single_image image="58562" img_size="full" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1493115148385{padding-bottom: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Do… Consider Facebook as part of your wider marketing strategy Despite the increase in advertisers on the plaftorm, many businesses still fail to see Facebook as a vital part of their marketing strategies. However, they could not be more wrong. Facebook offers such a wide range of advert types that whatever you want your customers to do, be that visit your website, download an app, make a purchase etc, there’s sure to be...

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Facebook Launches Job Listings Feature in the UK

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] We’re not overreacting here, this is an absolute GAMECHANGER. Recruiters, make sure you’re sitting down… Facebook’s jobs feature has now been rolled out to the UK, allowing businesses to post job openings on their Facebook pages. Applications can be easily tracked, and potential employees contacted via Facebook Messenger. It’s a twist on Messenger Ads, but with a far more structured set up. Interested candidates will be able to hit the ‘Apply Now’ button, and a form will pop up, not too dissimilar to the lead generation form you may be familiar with using. The great thing about this is that Facebook autofills candidate data from their personal profile, but the candidate will be able to add, delete or amend any of the details. Hiring managers will be able to add additional questions to the form, allowing them to find out more information about the applicants. The one downside...

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Spark a Conversation with Facebook Messenger Destination Ads

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] It’s been a few months since Facebook introduced Call to Action posts, making it easy for businesses to promote their services with a specific customer action in mind. Accompanied by the rise of chat bots, this opens up a great way for brands to interact with their audience. With a number of options available - call now, get directions, and send message the top three - using these post types is a great way to help your customers contact you quickly and easily. As an agency, the post type we utilise the most for our clients is the ‘send message’ post. When users click on the send message button, it will open up Messenger to begin a conversation with the page. We love the versatility of this post type, as it lends itself perfectly to many different situations, and is perfectly suited to the growing...

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Welcome to DMT’s Newest Employee

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="58424" img_size="full" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="65px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space image_repeat="no-repeat"][vc_column_text] Ben Appleton has jumped straight into the driving seat at Digital Media Team. His new position as Social Media Marketer means that he’s at the helm of our paid advertising, and this is something we’re really excited about. We caught up with Ben to find out how he’s finding his new role, and to dig a little deeper into his background. Hi Ben. You’ve worked with some great companies in the past, can you tell us a little bit about your background and how you got into social media advertising? Hey! So university was never really for me, I started working part-time when I was 15 and always weirdly enough enjoyed it! Once I found out that apprenticeships had become available for digital marketing, I knew what i wanted to pursue. Working as a...

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We Used Facebook Advertising to Get a Date & Here’s What Happened

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]As a social media agency, we build adverts day in, day out. It never ceases to amaze us just how grateful clients are when we produce results, and how surprised they are at how precise our targeting can be. We’ve said it since Day One - Facebook is an incredibly powerful advertising platform. So we got thinking one Friday afternoon and, spurred on by office beers and pre-Valentines Day banter, we decided to have some fun. We decided to use Facebook advertising to land our ‘singleton’ Ben a date in time for the big day. Now, it’s important to point out here that we weren’t trying to be a dating agency. Facebook heavily restricts dating adverts – adverts for online dating services are only allowed with written permission, and they must adhere to strict guidelines.     We ran our dating experiment to prove the power of Facebook advertising...

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5 Brands Who Slayed Halloween 2016

Although we’ve all been carving pumpkins, eating too much candy and spending our money on fancy dress items for weeks already, Halloween is finally here. And once again, our favourite brands have taken to the interwebs to relish in spooky season and throw big bucks at flashy ad campaigns. Which we love. Here are our top 5 brands who made the most of Halloween this year. 1. Burger King [caption id="attachment_57897" align="aligncenter" width="652"] BK did well to keep the elaborate plan under wraps.[/caption] Nope, no black Whoppers this year (or their unfortunate side-effect…), Burger King has instead trolled rivals McDonald’s in a savage move which has broken the internet. The burn was made by the Queens NY branch, which dressed its sign up as the ghost of Mcdonald’s, accompanied with the following message: “BOOOOO! Just kidding, we still flame grill our burgers. Happy Halloween”. Unsurprisingly, burger-lovers went crazy for the prank, and the picture was...

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