7 Social Media Tactics to Help Drive Traffic to your eCommerce Site

If you run an eCommerce business, you’re probably aware of the growing importance of social media to online shopping. Today our newsfeeds are awash with paid adverts and the latest flash sales, as sellers strive to outdo each other in an increasingly competitive field. 93% of consumers look to social media to help make buying decisions, so if you’re not using social media correctly, now’s the time to start doing so. Here are seven easily actionable tactics to help you drive traffic to your eCommerce site using social media.   1. Create and share great content One of the biggest mistakes eCommerce businesses make on social media is being overly salesy. You can’t be pushing your products with every piece of content you share; instead you should be publishing content that appeals to your target audience. Keep it social, tell stories, and provide value to your prospects and customers. You want to find...

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