Dynamic Product Ads

Facebook Enhances Its Dynamic Ads, Giving Advertisers More

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1509553746026{margin-top: 20px !important;margin-bottom: 20px !important;}"] We’re big fans of Facebook’s Dynamic Product Ads, and we’ve used them to great success for our e-commerce clients. With the competitive Christmas period coming up - and Black Friday - Facebook has brought in some changes to its Dynamic ads, helping advertisers generate more value for money. Here’s a 2 minute look at the changes that have been brought in:  Broad audience targeting This will help you extend the reach of dynamic ads beyond recent website and app visitors. Rather than simply being used for retargeting purposes, broad audience targeting allows you to show your products to more people who are likely to be interested in shopping with you. This means you have the ability to reach new customers and grow your business. Value optimisation You can now optimise your campaigns for purchase value, which allows you to focus efforts on the...

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Facebook News Feed

Gain Greater Reach & Engagement By Understanding Facebook’s News Feed Algorithm

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1505828689805{margin-top: 20px !important;margin-bottom: 20px !important;}"] If Facebook was a city, its News Feed would be the Metro at rush hour, with users desperately clamouring for space and attention. The platform is now fit to burst, with usage at an all-time high. Each minute, 300 new profiles are made, 293,000 statuses are updated, 510,000 comments are published and 136,000 photos are shared. It goes without saying that getting noticed is becoming more and more difficult. This surge in published content has made life especially hard for businesses. Despite knowing that Facebook is one of the most essential social platforms for a company, gaining exposure in a cramped News Feed is becoming tougher each day. A study from EdgeRank Checker found that between February 2012 and March 2014, organic reach for the average Facebook business page dropped from 16% to 6.5%. Another report found that publishers experienced another...

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dynamic ads

How Facebook’s Dynamic Product Ads Could Transform Your Small Business

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1504177915680{margin-top: 20px !important;margin-bottom: 20px !important;}"] Have you ever been online shopping then returned to Facebook and seen the exact item you were admiring right there on your newsfeed? It’s not magic, it’s a very clever ad type called Dynamic Product Adverts. If you’re an online retailer and you have a product catalogue, you really need to be taking advantage of this Facebook feature - it’s without a doubt the most effective part of Facebook’s advertising set up. In this article we’ll take a look at how Dynamic Ads work and how they could suit your business. [/vc_column_text][vc_single_image image="59419" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1504178074019{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text] What are Dynamic Product Adverts? Facebook Dynamic Adverts automatically promote your products to users who have expressed an interest on your website, in your app or elsewhere on the web. The ad type allows you to target customers with adverts...

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How Facebook Dynamic Ads Could Work Wonders for Estate Agents

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1503406194876{margin-top: 20px !important;margin-bottom: 20px !important;}"]Social media is a must-have for estate agents. People love to look at properties, and home and lifestyle content is ready-made for sharing. It goes without saying that we were pretty excited when Facebook announced it was trialling its dynamic product ads for real estate agents in the US. If this feature comes to UK shores, your agency NEEDS to be using it. Let's take a look at how this feature works, and the benefits it could bring to your business.[/vc_column_text][vc_single_image image="59339" img_size="full" alignment="center" style="vc_box_border" border_color="purple" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503406471954{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1503407024688{margin-top: 20px !important;margin-bottom: 20px !important;}"] What are dynamic product ads? Ever been browsing for shoes only to return to Facebook and see that exact pair taunting you in your newsfeed? Yeah, that's a dynamic product advert. Clever, right? These are adverts which automatically promote products to people who have expressed interest...

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Social Media 101: How to add an Admin to Your Facebook Business Page

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] When you own a Facebook Business Page, you’ll want to assign page roles to people who you trust to work on your page. As the page owner, it’s initially down to you to assign the roles. This is something we get asked about all the time, and we often have to walk clients through the process. Luckily, it’s very simple once you know your way around the back end of Facebook. Here’s a handy guide so that you can manage your page roles quickly and easily. [/vc_column_text][vc_single_image image="59250" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1502897409272{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1502896240468{margin-top: 20px !important;margin-bottom: 20px !important;}"] Facebook Page Roles First up, you need to decide what level of power you want the person to have over your page. Remember, assigning someone a page role could be risky, so make sure you trust that the person can fulfil that role and won’t...

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Facebook Cover Photos: How to Stand Out From the Crowd

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1501583203880{margin-bottom: 20px !important;}"] First impressions matter, and especially so when it comes to social media. When creating your brand’s social profiles, picking the right imagery can make or break your success. In terms of Facebook, it’s your cover photo that people will see when they first land on your page, so it’s crucial that you get this right. In this blog we’ll be taking a look at Facebook cover photo best practices, and examples of how to make the right image choices for your business. [/vc_column_text][vc_single_image image="59092" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1501589384549{margin-top: 40px !important;margin-bottom: 40px !important;}"][vc_column_text css=".vc_custom_1501585546249{margin-top: 20px !important;margin-bottom: 20px !important;}"] What size should my cover photo be? We come across badly-sized cover photos all the time, and this is a massive mistake in social media marketing. However, we can understand the confusion - your image will display differently on different devices, but if you stick...

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What is Social ROI?

What is Social ROI?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1498571395729{margin-bottom: 20px !important;}"] When it comes to social media, many businesses dip their toe in the water and then stop all their efforts when they haven’t made a profit in the first week or so. In the other extreme, they spend hours on social media but have no idea whether their work has been successful.  Here’s our handy guide on what exactly is social ROI, and how to measure it. [/vc_column_text][vc_single_image image="58853" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1498571432584{margin-bottom: 20px !important;}"][vc_column_text] Social ROI isn’t necessarily a direct financial return from investing in social media. Sure, many of of the times it is, but there are many other benefits from investing in your social presence. Social ROI all depends on the business objectives you’re using social to achieve. It’s crucial not to limit your understanding of social ROI to purely financial results. Not...

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Have you spotted Facebook’s video cover images yet?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Facebook confirmed back in April that it was testing the ability for pages to upload videos to use as their cover images, with gritty Netflix drama Narcos the first page to show off their creation. [/vc_column_text][vc_single_image image="58727" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1497449651296{margin-top: 25px !important;margin-bottom: 25px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Since then pages such as Flixel Photos as well as Netflix’s hit prison drama Orange is the New Black have uploaded video covers, and the test seems to have been rolled out to many other business page users. Flixel Photos’ marketing manager Cassandra King shared the following tips for the lucky admins who had access to the new feature in a blog post: • Page admins can upload cover videos the same way they currently upload cover photos. • Cover videos must be at least 20 seconds long, but no more than 90...

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Sourcing Passive Candidates: The Importance of Facebook for Recruiters

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]   There are 31 million active Facebook users in the UK. As a recruiter, are you advertising to them?   When it comes to social media for recruitment, it’s not all about LinkedIn. Most people don’t use LinkedIn actively, but they do check their Facebook on average 14 times per day. Facebook is especially important for reaching passive candidates. This valuable audience is made up of the people who aren’t actively looking for a job. These are usually the best quality candidates, putting relevant job adverts in front of them is likely to turn their heads. By utilising Facebook advertising’s incredibly powerful targeting, we can pinpoint the right candidates for job roles, selecting users by their age, location, qualifications, industry, current role – even salary. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="58641" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1495548731662{padding-top: 50px !important;}"][vc_column_text css=".vc_custom_1495548851403{padding-top: 50px !important;}"] Using Send Message Posts as Job Adverts When...

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Hashtag 101: How to Hashtag Correctly on Social Media

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] In this day and age, hashtags are everywhere. Since their introduction to social media way back in 2007, they have exploded in popularity and are now fixed in our culture. However, many people still get hashtags wrong, and a badly-used hashtag is a big social faux-pas. When used properly, hashtags can help individuals and brands join conversations, make their posts more visible and increase engagement. We’re going to give a quick rundown of how to use hashtags across the big four social platforms, with some handy tips on how to maximise your success. Twitter As the platform that made the hashtag what it is today, Twitter is a great place to use hashtags. A tweet with a hashtag allows users who aren’t otherwise connected to talk about the same topic and join conversations. By clicking onto a hashtag, you can view all the conversations surrounding that topic....

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The Do’s & Don’ts of Facebook Advertising

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1493115071475{padding-bottom: 40px !important;}"] Facebook advertising is huge. Just this week the social giant announced that more than 5 million businesses advertise on its platform each and every month. Facebook advertising is a powerful and effective way to market your business - but only when you do it right. Here’s a quick rundown of the do’s and don’ts of Facebook Advertising. [/vc_column_text][vc_single_image image="58562" img_size="full" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1493115148385{padding-bottom: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Do… Consider Facebook as part of your wider marketing strategy Despite the increase in advertisers on the plaftorm, many businesses still fail to see Facebook as a vital part of their marketing strategies. However, they could not be more wrong. Facebook offers such a wide range of advert types that whatever you want your customers to do, be that visit your website, download an app, make a purchase etc, there’s sure to be...

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Tell Us What You Think – The Importance of Facebook Reviews

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Facebook's new feature prompts users to review business pages they've recently interacted with, and it got us thinking about the importance of Facebook reviews. Just how beneficial are Facebook reviews to a business? Let's take a look. Facebook introduced reviews for business pages back in 2013, allowing users to leave reviews for brands they have had experiences with, whether they be positive or negative. Many brands choose to disable Facebook reviews, fearing that they may receive too much negative feedback. However, it's better for your brand to keep the reviews facility active - social proof will encourage people to use your business if other people have left reviews in the past. (After all, who doesn't check a restaurant's TripAdvisor before booking these days!?) 90% of customers are influenced by online reviews. If your average rating starts to dip, don't panic. Make sure you give timely, polite responses to any negative reviews -...

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