Instagram’s Biggest Update Allows You To Follow Hashtags

Instagram’s latest update is a big one, as the social network now allows users to follow hashtags as well as profiles and business pages. This is a bit of a game changer - social media is primarily about following other users, but this change will allow you to hyper-personalise your own feed. Rather than having to manually look for content using the search facility (which is a bit longwinded), you can now follow a hashtag and see popular posts from that tag come up in your main feed alongside user content. There are some concerns - Instagram will have to do some clever filtering to ensure that objectionable content or spam doesn’t get distributed by hashtag following. But the change is likely to make Instagram even more addictive, as users can dig deeper into niche communities and the things they care about. Over time, hashtag following could allow Instagram to...

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Do Instagram Filters Signal The End For Snapchat?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1495032953702{padding-bottom: 25px !important;}"] In yet another blow for Snapchat, Instagram Stories has just added an eerily similar feature - augmented reality selfie filters. Should Snapchat be quivering in its narcissistic boots? [/vc_column_text][vc_single_image image="58616" img_size="full" add_caption="yes" alignment="center" qode_hover_animation="" qode_css_animation=""][vc_column_text css=".vc_custom_1495032829714{padding-top: 25px !important;}"] What is it? The latest Instagram update has seen eight initial ‘face filters’ introduced to Instagram Stories, allowing you to add pointless decorations such as bunny ears, princess crowns and nerd glasses to you and your friends in photos or videos. Haven’t Instagram been copying Snapchat a lot? Yeah, pretty much. In fact, facial filters were the only major Snapchat Stories missing from Instagram, as they brought in the slideshow-sharing format, overlaid creative tools, disappearing direct messages and more. The change is unlikely to please Snapchat, who are already falling behind in the numbers rank, with just 166 million total users in comparison to...

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Hashtag 101: How to Hashtag Correctly on Social Media

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] In this day and age, hashtags are everywhere. Since their introduction to social media way back in 2007, they have exploded in popularity and are now fixed in our culture. However, many people still get hashtags wrong, and a badly-used hashtag is a big social faux-pas. When used properly, hashtags can help individuals and brands join conversations, make their posts more visible and increase engagement. We’re going to give a quick rundown of how to use hashtags across the big four social platforms, with some handy tips on how to maximise your success. Twitter As the platform that made the hashtag what it is today, Twitter is a great place to use hashtags. A tweet with a hashtag allows users who aren’t otherwise connected to talk about the same topic and join conversations. By clicking onto a hashtag, you can view all the conversations surrounding that topic....

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6 Ways to Make the Most of Instagram for Your Business

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] Instagram is the fastest-growing social media platform, with over 600 million users logging in to browse and share the latest visual content. What’s more, the app is so addictive that over half of its users log in on a daily basis. If your business is visual, Instagram could be a highly useful marketing tool for you to get to grips with. 75% of people take action after being inspired by an Instagram post, proving the power of well-crafted images. Over 1.5 million businesses are active on the platform - could your brand be next? As Instagram is primarily a mobile app, many business owners are wary of using it, or simply don’t know where to start. However, as the platform continues to grow, it’s becoming more difficult to ignore. Here are six ways to make the most out of Instagram for your business. Let’s go! 1....

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