Generate Quality Leads with inSurge

LinkedIn is a powerful b2b social platform that, when used correctly, can generate high-quality connections and relationships between professionals. Individuals and businesses use LinkedIn for networking, but many people struggle to track down the right connections, or simply don’t have the time to use the platform to its fullest. This is where Digital Media Team’s inSurge comes in. Our fully-managed LinkedIn service does the hard work - so you don’t have to. Within a matter of minutes you could be receiving genuine enquiries and generating new business for your company - it’s that effective. Building a quality LinkedIn network takes time, but our service removes the hard work, allowing you to focus on your day to day role. What’s more, you will establish a solid network of relevant long-term connections, who you can then push your content to going forward. Our service guarantees: 750 targeted connection requests, with personalised messages sent...

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The Best Brand Reactions to Twitter’s 280 Character Roll Out

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1510150372828{margin-top: 20px !important;margin-bottom: 20px !important;}"] Despite a user backlash, Twitter has now rolled out its 280 character limit to all users, doubling the amount of characters each user has to play with. The platform tested the change back in September, to the disgust of its famously witty user base. Many users complained that the change was taking away the whole point of Twitter (it kind of is), and said that it would ruin the platform. Twitter, however, have taken their test to be a success and rolled out the feature for everyone. Stats from the 280 experiment showed that those with access to longer tweets only used the full 280 characters 2% of the time, and only went past the 140 character limit 5% of the time. Twitter product manager said: "We – and many of you – were concerned that timelines may fill up...

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Dynamic Product Ads

Facebook Enhances Its Dynamic Ads, Giving Advertisers More

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1509553746026{margin-top: 20px !important;margin-bottom: 20px !important;}"] We’re big fans of Facebook’s Dynamic Product Ads, and we’ve used them to great success for our e-commerce clients. With the competitive Christmas period coming up - and Black Friday - Facebook has brought in some changes to its Dynamic ads, helping advertisers generate more value for money. Here’s a 2 minute look at the changes that have been brought in:  Broad audience targeting This will help you extend the reach of dynamic ads beyond recent website and app visitors. Rather than simply being used for retargeting purposes, broad audience targeting allows you to show your products to more people who are likely to be interested in shopping with you. This means you have the ability to reach new customers and grow your business. Value optimisation You can now optimise your campaigns for purchase value, which allows you to focus efforts on the...

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5 Brands Who Are Slaying Halloween 2017

Spooky season is back, and some may say bigger than ever. With the latest American Horror Story gracing our screens; the highest grossing horror movie of all time; the Stranger Things kids back in town and the return of Jigsaw (shudder), there’s really been no avoiding all things frightful this year. While the rest of the nation was debating whether to dress up as Pennywise, Wonder Woman or Donald Trump (ha), we were rounding up the best brand moments from Halloween 2017. Here’s our top 5.1. Fanta - The 13th FloorYou’ve probably spotted the Fanta adverts on the Internet and beyond, as they’ve gone big on what owners Coca-Cola called their biggest ever Halloween marketing campaign to date. Their ad activity centres around a VR experience set in a crashing elevator. In addition to a 360 video experience on YouTube, experiential works have been set up at both Thorpe Park and...

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How The #MeToo Hashtag Shows The Power Of Social Media For Social Good

In the wake of the Harvey Weinstein scandal, millions of women have been using the #MeToo hashtag to stand against sexual harassment. The phrase has been repeated over 10 million times in the past couple of days, across the main social channels. The speed in which the trend has spread, and the solidarity shown by online users, demonstrates the sheer power of social media for social change.   It was actress Alyssa Milano who started things off, when she tweeted her friend’s suggestion that women who have faced sexual assault or harassment should post “Me too” to their status. If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. — Alyssa Milano (@Alyssa_Milano) 15 October 2017 [tcb-script async="" src="//" charset="utf-8"][/tcb-script] Milano’s original Tweet has now been retweeted over 21,000 times, and liked over 43,000 times. It’s generated a further 59,000 comments.   Over on Facebook, more than 8,000,000 people are talking...

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social media business tips

6 essential social media marketing tips for your small business 💪

Are you in charge of your small business’ social media? It can be a very rewarding task to take on, but it takes persistence, patience and a lot of TLC. When done right, social media can be an invaluable tool to help grow your business, generate leads and build your online brand. We’ve listed some tips to help increase your chances of maintaining a successful social media presence, so that you can take your skills to the next level. 1. Create platform-specific posts It’s crucial that you approach your social media efforts with a plan, rather than posting for posting’s sake. What’s more, you can’t simply post the same piece of content across all of your social channels - each post needs to be optimised for the channel it’s going to be on. One of my personal pet hates is finding a business that has auto crossposting turned on - especially when...

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social media customer service

5 ways to improve your business’ customer service using social media ?

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1507041385202{margin-top: 20px !important;margin-bottom: 20px !important;}"] Social media is an integral marketing tool for businesses of all shapes and sizes. As well as helping to bring in new customers, it is also a fantastic way to nurture your relationships with existing and potential clients. Forward-thinking brands have already switched their customer service focus onto social media, investing in chatbots and using Facebook Messenger to provide timely responses to customer queries. It’s a necessary shift in mindset, as research shows that over two thirds of consumers turn to social media for answers to their customer service questions. Here are 5 simple ways to improve your business’ customer service via social media. 1. Be human A key USP of social media is that it gives businesses the chance to humanise their brand. Showing some personality through your content helps users get to know the people behind your business, increasing the...

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Facebook News Feed

Gain Greater Reach & Engagement By Understanding Facebook’s News Feed Algorithm

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1505828689805{margin-top: 20px !important;margin-bottom: 20px !important;}"] If Facebook was a city, its News Feed would be the Metro at rush hour, with users desperately clamouring for space and attention. The platform is now fit to burst, with usage at an all-time high. Each minute, 300 new profiles are made, 293,000 statuses are updated, 510,000 comments are published and 136,000 photos are shared. It goes without saying that getting noticed is becoming more and more difficult. This surge in published content has made life especially hard for businesses. Despite knowing that Facebook is one of the most essential social platforms for a company, gaining exposure in a cramped News Feed is becoming tougher each day. A study from EdgeRank Checker found that between February 2012 and March 2014, organic reach for the average Facebook business page dropped from 16% to 6.5%. Another report found that publishers experienced another...

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content writer

7 Fun Ways to Share Your Content on Social Media and Boost Engagement

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1505231172130{margin-top: 20px !important;margin-bottom: 20px !important;}"] When it comes to sharing content on your business’ social media, it’s important to have fun and get creative. Your social profile is your chance to show some personality and humanise your brand, so you don’t want to simply churn out sales post after sales post as this is likely to push users away from your page. With that being said, it’s easy to get stuck in a rut - especially if you’re not from a marketing background - so here are 7 creative ways to share your social media content and boost engagement. Let’s get started. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_single_image image="59438" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1505310387582{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1505295570637{margin-top: 20px !important;margin-bottom: 20px !important;}"] 1. Interview one of your team members Interviewing one of your employees is an engaging way to let your customers see a...

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How Facebook Dynamic Ads Could Work Wonders for Estate Agents

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1503406194876{margin-top: 20px !important;margin-bottom: 20px !important;}"]Social media is a must-have for estate agents. People love to look at properties, and home and lifestyle content is ready-made for sharing. It goes without saying that we were pretty excited when Facebook announced it was trialling its dynamic product ads for real estate agents in the US. If this feature comes to UK shores, your agency NEEDS to be using it. Let's take a look at how this feature works, and the benefits it could bring to your business.[/vc_column_text][vc_single_image image="59339" img_size="full" alignment="center" style="vc_box_border" border_color="purple" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1503406471954{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1503407024688{margin-top: 20px !important;margin-bottom: 20px !important;}"] What are dynamic product ads? Ever been browsing for shoes only to return to Facebook and see that exact pair taunting you in your newsfeed? Yeah, that's a dynamic product advert. Clever, right? These are adverts which automatically promote products to people who have expressed interest...

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Social Media 101: How to add an Admin to Your Facebook Business Page

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] When you own a Facebook Business Page, you’ll want to assign page roles to people who you trust to work on your page. As the page owner, it’s initially down to you to assign the roles. This is something we get asked about all the time, and we often have to walk clients through the process. Luckily, it’s very simple once you know your way around the back end of Facebook. Here’s a handy guide so that you can manage your page roles quickly and easily. [/vc_column_text][vc_single_image image="59250" img_size="full" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1502897409272{margin-top: 20px !important;margin-bottom: 20px !important;}"][vc_column_text css=".vc_custom_1502896240468{margin-top: 20px !important;margin-bottom: 20px !important;}"] Facebook Page Roles First up, you need to decide what level of power you want the person to have over your page. Remember, assigning someone a page role could be risky, so make sure you trust that the person can fulfil that role and won’t...

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