Tag Archives for " Social media "

5 social media lessons you can learn from B2B brands

b2b social media

There are many B2B business owners who think that social media isn’t right for their brand. However, this couldn’t be further from the truth. Social media is an incredibly useful tool for any business, with each platform offering a variety of features and benefits to market your brand. According to Brandwatch, around 76% of B2B brands […]

Social media tips for businesses that aren’t photogenic

Social Media is getting bigger and more powerful, especially when it comes to marketing your business or brand. Most social media posts are visual, so in order for a brand to utilize social media as a marketing channel, they must be delivering content in a way that’s engaging and easily digestible. But what if your […]

How user-generated content creates engagement for eCommerce brands

There’s a real buzz around user-generated content at the moment and marketers are only just realising how influential it can be for eCommerce brands. UGC can be any content created by a company’s audience, which shares the brand through the use of a consumer’s own social media. Consumers are an incredible source for championing products […]

2018’s best social media moments

In the year that saw drones shut down Gatwick airport, and car manufacturer Tesla launch one of its cars into space to the sound of David Bowie, it’s no surprise social media has been full of memorable moments. It’s arguably been one of the craziest years in history – I don’t think anyone was expecting […]

A no-nonsense guide to marketing attribution models

“Why’s Google Analytics pulling through a lower revenue figure than Facebook?” “Why’s my eCommerce shop not pulling through the same figures my Facebook ads are showing?” That’s because marketing attribution models exist. Every platform you use for reporting on revenue has a different attribution model, meaning your revenue will be attributed to different channels based […]

The best Google Chrome extension tools to boost your social

Managing multiple social media accounts is no easy feat and, as a social media manager, I have my own favourite set of tools to make my job a little easier. Many of us know that Google Chrome is one of the best internet browsers out there, and is definitely superior to the likes of Microsoft’s […]

You’ll never guess these weird Facebook rules

We all know and love the expression ‘rules are made to be broken’, and I’m a great advocate of pushing the boundaries. So, one day I found myself deep in Facebook’s Community Standards’ handbook and couldn’t help but notice just how specific the social media platform could be in regards to what you aren’t allowed […]

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