Twitter

The Best Brand Reactions to Twitter’s 280 Character Roll Out

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text css=".vc_custom_1510150372828{margin-top: 20px !important;margin-bottom: 20px !important;}"] Despite a user backlash, Twitter has now rolled out its 280 character limit to all users, doubling the amount of characters each user has to play with. The platform tested the change back in September, to the disgust of its famously witty user base. Many users complained that the change was taking away the whole point of Twitter (it kind of is), and said that it would ruin the platform. Twitter, however, have taken their test to be a success and rolled out the feature for everyone. Stats from the 280 experiment showed that those with access to longer tweets only used the full 280 characters 2% of the time, and only went past the 140 character limit 5% of the time. Twitter product manager said: "We – and many of you – were concerned that timelines may fill up...

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Hashtag 101: How to Hashtag Correctly on Social Media

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text] In this day and age, hashtags are everywhere. Since their introduction to social media way back in 2007, they have exploded in popularity and are now fixed in our culture. However, many people still get hashtags wrong, and a badly-used hashtag is a big social faux-pas. When used properly, hashtags can help individuals and brands join conversations, make their posts more visible and increase engagement. We’re going to give a quick rundown of how to use hashtags across the big four social platforms, with some handy tips on how to maximise your success. Twitter As the platform that made the hashtag what it is today, Twitter is a great place to use hashtags. A tweet with a hashtag allows users who aren’t otherwise connected to talk about the same topic and join conversations. By clicking onto a hashtag, you can view all the conversations surrounding that topic....

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