Tell Us What You Think – The Importance of Facebook Reviews
Facebook’s new feature prompts users to review business pages they’ve recently interacted with, and it got us thinking about the importance of Facebook reviews. Just how beneficial are Facebook reviews to a business? Let’s take a look.
Facebook introduced reviews for business pages back in 2013, allowing users to leave reviews for brands they have had experiences with, whether they be positive or negative.
Many brands choose to disable Facebook reviews, fearing that they may receive too much negative feedback. However, it’s better for your brand to keep the reviews facility active – social proof will encourage people to use your business if other people have left reviews in the past. (After all, who doesn’t check a restaurant’s TripAdvisor before booking these days!?)
90% of customers are influenced by online reviews.
If your average rating starts to dip, don’t panic. Make sure you give timely, polite responses to any negative reviews – this shows good customer service. A well-handled situation may portray you in a positive light to future customers. We also recommend asking your current, satisfied customers (and friends and family) to leave positive reviews on your page to outweigh any negativity.
Having a good average review score is highly beneficial because it comes up when internet users Google your business. They can also click on this rating and it’ll take them straight to your review section where they can peruse in more detail. Having positive reviews could really help put you in good stead with any more savvy customers.
How to get more Facebook Reviews
Firstly, you need to ensure that you have added the Reviews tab to your business page. Once this is active, people can begin to leave you reviews. When it comes to encouraging people to review your page, the secret is just to ask, ask, ask.
It’s a good idea to insert a button into your email signature linking to the review page, so that anyone you’re interacting with can see it. You could go one step further and send an email campaign out to all of your contacts asking them to leave a positive review. The same goes for Facebook itself, you could simply create a post asking people to leave reviews. If you don’t ask, you don’t get!
To summarise, when it comes to Facebook Reviews, it’s best to be open, honest and responsive. After all, people want to see your human side! If you’d like help with your social media, get in touch today by calling 0800 808 9980 or sending an email to firstname.lastname@example.org. Oh, and like (and review!) us on Facebook.