Welcome to DMT’s Newest Employee
Ben Appleton has jumped straight into the driving seat at Digital Media Team.
His new position as Social Media Marketer means that he’s at the helm of our paid advertising, and this is something we’re really excited about.
We caught up with Ben to find out how he’s finding his new role, and to dig a little deeper into his background.
Hi Ben. You’ve worked with some great companies in the past, can you tell us a little bit about your background and how you got into social media advertising?
Hey! So university was never really for me, I started working part-time when I was 15 and always weirdly enough enjoyed it! Once I found out that apprenticeships had become available for digital marketing, I knew what i wanted to pursue. Working as a apprentice I became exposed to all sorts of digital marketing skills including PPC, email marketing and copywriting, however social advertising always appealed to me the most due to its combination of analytical and creative study, therefore it was a sector I wanted to dedicate myself to become a specialist in!
I’ve worked on developing Paid social campaigns for a range of clients including:
• Yours Clothing
• Beauty Bay
• Miss Pap
And I look forward to creating strategy for more industries!
What attracted you to DMT?
The agency’s growth over the past 12 months excited me, along with the possibility of working with a wide range of clients in new industries for myself. The senior team’s approach to creating an enjoyable, competitive and rewarding workplace was also attractive.
The agency having a solid USP in a saturated market works due to their commitment to SMB’s, rather than focusing on a singular large client provides a more attracted business plan, and I like the fact that it’s a agency I can really help to grow. Andy’s positivity and commitment on providing a happy work place was really positive to hear from a director and made me feel welcome right from my interview. Also, the pool table looked fun!
How have you found your first couple of weeks?
Great! The team have welcomed me with open arms whilst giving me the support needed to help make my impact on current client campaigns.
What projects have you been involved in so far?
From day one I was thrown in helping with new client proposal, providing new social ideas to bring to the table. I did a big social audit to all current accounts, making initial changes to help improve the account structure and overall performance from removing any overlapping in targeting to applying a naming convention.
If you were a social media platform, which one would you be and why?
I would like to say Instagram given its fun, creative attitude to living in the moment. However, I’m more like Facebook because only my mum is liking my updates…
What advice would you offer to someone looking to get into the social media industry?
Work, work, work, work, work, work. Not got a degree? Don’t worry! Us self-aware millennials live our lives on social every day, and that provides a valid understanding and skills of the platforms that you probably don’t realise you currently obtain, which employers want! If you do decide to follow social as a career, I would recommend either looking to manage social accounts within your community for free and look to build up a profile of your achievements for potential employers. Another suggestion would be applying for a social media apprenticeship, which are becoming more and more popular each year given social media’s continued value within the marketing mix, including to small and medium-sized businesses.
What social media trend do you think will be key this year?
The top social trend for 2017 will be brands’ consistent fight for authentic and original content. With the continued improvement of new Facebook/Instagram products, brands all across the world will look to be social media innovators. This also applies to paid advertisement with the introduction of live video and the new sponsored Instagram stories.
Thanks Ben! You’re already a member of the DMT family and we’re excited about the great results we can produce together in the future.