Who’s it for: Restaurants, lifestyle, travel and luxury brands. If your business look good, show it off.
What to share: Stunning imagery plus short videos (less than 15 seconds).
How often to post: Once a day.
Positives: Visual layout lets you show off attractive products and services.
Negatives: Links in comments aren’t clickable.
If you’re business lends itself perfectly to visual content, Instagram’s right up your street. Own a coffee shop, travel agent or a fashion brand? Sign up right this instant. If you don’t have a photogenic product, however, or the ability to take regular photos, it’s best to leave this one out. Instagram began solely as a mobile app, so it’s unsurprising to hear that 90% of users access the platform via mobile. If your audience relies heavily on desktop, again this might not be the right choice. However, Facebook now allows you to display certain adverts on Instagram, whether you have an account or not. Bonus!