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Monthly Archives: November 2018

5 crucial PPC lessons from our Black Friday success

ppc

We recently took over the PPC for an international womenswear brand, launching our campaigns on Black Friday week. Our campaigns were a huge success, vastly overshadowing the work of the client’s previous agency. Compared to last year’s campaigns we generated the following results: Cost: (5.6%) Lower Conversion: 140% Increase Conversion Value: 135% Increase ROAS: 149% […]

The best Google Chrome extension tools to boost your social

Managing multiple social media accounts is no easy feat and, as a social media manager, I have my own favourite set of tools to make my job a little easier. Many of us know that Google Chrome is one of the best internet browsers out there, and is definitely superior to the likes of Microsoft’s […]

You’ll never guess these weird Facebook rules

We all know and love the expression ‘rules are made to be broken’, and I’m a great advocate of pushing the boundaries. So, one day I found myself deep in Facebook’s Community Standards’ handbook and couldn’t help but notice just how specific the social media platform could be in regards to what you aren’t allowed […]