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Monthly Archives: December 2018

2018’s best social media moments

In the year that saw drones shut down Gatwick airport, and car manufacturer Tesla launch one of its cars into space to the sound of David Bowie, it’s no surprise social media has been full of memorable moments. It’s arguably been one of the craziest years in history – I don’t think anyone was expecting […]

A no-nonsense guide to marketing attribution models

“Why’s Google Analytics pulling through a lower revenue figure than Facebook?” “Why’s my eCommerce shop not pulling through the same figures my Facebook ads are showing?” That’s because marketing attribution models exist. Every platform you use for reporting on revenue has a different attribution model, meaning your revenue will be attributed to different channels based […]