Monthly Archives: February 2019

How to generate more engagement on your social media posts

Social media engagement can build relationships between customers and brands. They can also strengthen brand loyalty and spread positive messages through word of mouth; something which is a beneficial tool for businesses over advertising. Despite this, content engagement has dropped by 50% over the last three years, partially due to Facebook’s new algorithm which has reduced […]

How paid social can drive traffic to a B2B website

Paid social is important for any company’s marketing funnel. The customer data Facebook has on its over 1 billion active daily users provides marketers with an unrivalled opportunity to use ads to speak directly to those interested in a product or service. Yet, many B2B companies are wary of using paid advertising on social media, as […]