eCommerce Marketing PPC Social Media

Black Friday Best Practices for Brands Working with an Agency

Black Friday 2020 is fast-approaching (FYI it’s November 27th, before you check your calendar) – time to prepare yourself for a deluge of ’10 must-read Black Friday tips’ articles and…

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PPC

Bidding on Your Brand: The Pros & Cons

Should you be bidding on your brand, or is it a waste of ad spend? This is a common question we’re asked and a well-debated topic in the PPC industry….

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PPC

Google offers free product listings for all retailers

In a HUGE move for smaller retailers, Google is rolling out its ‘surfaces across Google’ scheme on a global scale, allowing brands to display their products in unpaid product results….

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PPC

Black Friday: 5 PPC Lessons

We recently took over the PPC for an international womenswear brand, launching our campaigns on Black Friday week. Our campaigns were a huge success, vastly overshadowing the work of the…

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PPC

PPC case study: Increasing ROAS by 900% for a leading online fashion brand by using Branded & Dynamic Search

A leading fashion brand came to us in December to instruct us to manage and implement an effective and profitable Search and Display campaign as part of their existing marketing…

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PPC

10 common PPC mistakes that are destroying your ROAS

PPC is a highly valuable channel when used correctly – but there are many PPC mistakes to be aware of. If you get it right, you’ll send a stream of…

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PPC

5 crucial PPC lessons from our Black Friday success

We recently took over the pay-per-click for an international womenswear brand, launching our campaigns on Black Friday week – here are 5 PPC lessons you can learn from our results….

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