Blog

PPC

10 common PPC mistakes that are destroying your ROAS

PPC is a highly valuable channel when used correctly – but there are many PPC mistakes to be aware of. If you get it right, you’ll send a stream of…

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eCommerce

Black Friday mission completed: DMT generate over £1M in revenue for clients

It was another bumper Black Friday for ecommerce brands, with figures from Shopify showing that merchants generated over $37 million per hour at peak times on the big day. The…

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Marketing

Google Analytics vs Facebook Ads Tracking: Why don’t they add up?

“Why’s Google Analytics pulling through a lower revenue figure than Facebook?” “Why’s my eCommerce shop not pulling through the same figures my Facebook ads are showing?” That’s because marketing attribution…

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PPC

5 crucial PPC lessons from our Black Friday success

We recently took over the pay-per-click for an international womenswear brand, launching our campaigns on Black Friday week – here are 5 PPC lessons you can learn from our results….

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Social Media

The best Google Chrome extensions to boost your social [updated for 2020]

Managing multiple social media accounts is no easy feat and, as a social media manager, I have my own favourite Google Chrome extensions to make my job a little easier….

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Social Media

You’ll never guess these weird Facebook rules

We all know and love the expression ‘rules are made to be broken’, and I’m a great advocate of pushing the boundaries; so, one day I found myself deep in…

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Social Media