We’ve had a shakeup in our paid advertising department, as our team grows and adapts to changes within the company. We’re delighted to welcome Eleanor to the fold, who joins us with some great experience in paid social. We caught up with her to see how her first few weeks at Digital Media Team have gone.
Can you tell us a bit about your position at DMT?
I manage and create paid social campaigns for a variety of brands, from furnishing companies to fashion retailers. My job is hugely varied, due to the fast paced and results-driven nature of ecommerce. Every day is completely different, from creating proposals to campaign strategies to creating the ads themselves. It’s a combination of understanding what visually appeals to consumers and using technical knowledge to implement campaigns to work.
I started out as a content marketer within an agency for travel and leisure, then moved into a more technical role as a digital marketer, and really found my feet in paid social. For me, it balances perfectly my creative side and technical, results-driven side so it was the perfect role for me!
What attracted you to the company?
The opportunity to work with some great clients, alongside great people. The company culture and size immediately attracted me and it was too good of an opportunity to refuse! I got immediately fab vibes off DMT, which is always a good thing.
What kind of challenges do you face in your role?
The biggest challenge is definitely handling time-sensitive projects and generating results consistently. Due to the nature of working with a lot of retailers, there are lots of ups and downs in the industry and sometimes it can be frustrating to try something and it not work, but then again, if we don’t try new things, we don’t know in the first place!
What’s the best bit about your role?
Creating a campaign strategy, implementing it, and then creating the ads themselves. I honestly love most of the ‘doing’ aspect of my job.
What’s been your favourite project to work on so far?
Definitely working on both our Moda and LOTD accounts to work on their paid social. We’ve seen a really positive ROAS for LOTD and it’s been great diversifying Moda’s accounts and revising the campaign strategy. Getting to learn new clients and how their consumers purchase is honestly one of my favourite parts of the job. Learning more about each client’s customer base through analytics and purchase data is really interesting.
If you were a social media platform, which one would you be and why?
Definitely YouTube, if that counts? I watch a lot of different ‘YouTubers’ and love having a nosey on other people’s lives around the world. I think it’s one of the most interesting social media platforms. If not that, Twitter
Finally, what advice would you give to anyone wanting to follow in your footsteps?
Learn as much as you can from anyone and everyone. Marketing and advertising is firstly and importantly, about people. The beauty about getting experience within digital marketing is that you can start for free getting experience. For example, starting a blog involves writing content online, building a blog/website and promoting it via social channels to get your name out there. It helped me so much getting my foot in the door and I know several digital marketers who were initially noticed within the industry (myself included) simply because they blogged or had a YouTube channel. And also, just be curious!
Thanks Eleanor! We’re excited to see how our approach to paid social changes over the coming months. Follow our social channels to keep up to date with the latest news, tips and goings-on from DMT HQ.