Together with our Product Marketing Platform partners, ROI Hunter, we’ve helped client Forever Unique to triple their Google Shopping conversions. In this bitesize case study, we’ll explain how.
The Challenge
Forever Unique – a popular UK fashion brand for women with a focus on affordable luxury products – wanted to increase their revenue and their conversion rates. As a key client of ours, they spoke with the team about the best way to accomplish this. We saw this as a perfect opportunity to introduce them to our long-time partner ROI Hunter, and their Smart Shopping solutions.
The Solution
ROI Hunter first set Forever Unique up with the Product Insights feature. Product Insights gathers product-level data from across a customer’s channels, and integrates it with their product feed.
With this new data, Forever Unique were able to sort their catalogue by highly specific attributes, creating a dynamic product group of their overall best-selling products. This group even updates itself dynamically based on set criteria, ensuring it’s always current.
The Results
Forever Unique began running a new Google Shopping campaign with the best-seller group, and the improvement was immediately clear.
Compared to the All Products campaigns from before, revenue more than doubled. Conversions more than tripled. And it only took one month.
What DMT Say
“DMT work with multiple fashion brands so we know how fast-paced the industry is. We need to implement smart solutions to serve the most relevant products to the most applicable audience – and we need this information fast.
“ROI Hunter has enabled us to do exactly that by adding an extra layer of automation to our smart shopping campaigns. The increase in conversions for Forever Unique enabled us to scale the account efficiently and achieve huge revenue growth on Google’s Shopping platform.” – Lauren Kelley, PPC Manager
All in all, the campaign was a huge success!
Want to learn more about Google Shopping, or other digital marketing insights? Follow us on LinkedIn for the latest posts & trends. View the original article over on ROI Hunter‘s website.
Want to see how we can grow and scale your brand? Get in touch today!
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