How to get a verified badge on Instagram (or at least apply for one)

Instagram made yet another well-received update this week, after it added the ability to request verification directly from its mobile app. This simple process puts the platform ahead of Twitter, who have been struggling with who they verify after controversy in the past.    

Blue ticks are few and far between on Insta – some decent sized brands and public figures fail to have Instagram verification. In the past, mystery surrounded how you got verified – and it seemed to be about who you knew rather than what you knew. Not anymore. The whole process has been made way more transparent, which is great news on paper.


Time will tell whether more blue ticks will be granted, but at least users can try to get that sought-over status. Any user can apply for Instagram verification (yes, even you!), with the following advice offered to those who want to give it a shot:

“… The blue verified badge is an important way for you to know that the account you are interacting with is the authentic presence of a notable public figure, celebrity, global brand or entity. Today we are enabling a new way for accounts that reach large audiences and meet our criteria to request verification through a form within the Instagram app.”

Fancy trying to get an elusive blue tick? Here’s how to go about it.

verify my instagram

  1. Request Instagram verification

From your profile, head to settings, which is now found at the bottom right after you open the menu.

  1. Prove yourself

You will need to supply relevant documents to prove your identity. Instagram accepts government-issued IDs, for example driver’s license, passport or other national ID cards. You could also supply a utility bill, tax filing or other official document. Ensure your document matches your legal name, or you might trip up here.

  1. The waiting game

And now you wait. Instagram states that you’ll receive a notification letting you know if you’ve been successful or not, so keep an eye out. If it’s a no, you can reapply after 30 days.

Hints and tips

Taking a look at what Instagram needs for a verified account might help increase your chances. You’ll be rated on your “authenticity, uniqueness, completeness and notability”.

Complete your profile in full, and ensure it’s public. You must have a profile image, bio and at least one post (obviously).

If you’re a “well-known, highly searched for person, brand or entity”, you’re more likely to make the cut.

Have you been successful in gaining that blue tick? Let us know!

If you need help with your business’ social media, get in touch! Drop us a line on 0161 393 2123, email or catch us on social!