If Game Of Thrones characters worked at a social media agency

Even though it’s now April, winter is well and truly here at DMT. The final season of Game of Thrones airs next week and so the hype is buzzing around the office with various conversations and theories as to how the show will end.

In Game of Thrones, career choices are pretty limited – everybody wants to murder each other and the only real jobs involve killing people or commanding others to kill people. Here at DMT, we’ve been imagining what roles our favourite characters from Westeros would have if they worked in a social media agency like ours, based on their personality traits.

1. Daenerys Targaryen – Director


Like Daenerys, the rightful heir to the Iron Throne, directors run social media agencies in the same way a good king (or queen) rules their land. They have powerful connections and make big moves that can change the shape and direction of the business. But, they also understand the importance of communicating with their staff and work towards flattening out that hierarchy! And whilst they are a fair and just ruler like Daenerys, the director is also usually a total badass! Just take our own director, Daz, for example!

2. Margaery Tyrell – Commercial Director/Manager


Otherwise known as the networking king or queen, this smart cookie strategically places themselves amongst the big names to rub shoulders with the right people and climb that career ladder. Margaery Tyrell knows what she wants and how to get there, and she does it all with a big smile on her face. Networking 101 – get noticed, and DMT’s commercial director, Ben, does just that!

3. Varys – Operations Manager


Varys is the most connected person in the seven kingdoms, and operations managers are often the most connected people in their office. This is the person who knows everyone and everything: the ins and outs of how and what the different departments are supposed to do day by day. The right-hand man of the director, they’re often responsible for getting s**t done and keeping the business running smoothly. Luckily for our operations manager, Kirsty, these are the only traits she shares with Varys…

4. Tywin Lannister – Head of Paid Advertising


“A Lannister always pays his debts,” and the same can be said of anyone working in paid advertising. Like Tywin Lannister, the head of paid social knows their way around money. They’re cunning, work well with budgets and know how to maximise profit to increase ROAS. Tywin Lannister is easily one of the most powerful players in Westeros, and it’s no doubt that our head of paid advertising, Matt, has a very important role to play in DMT!

5. Greyworm – Head of Design


The Unsullied are the artists of the battlefield in Game of Thrones, and just like graphic designers, their unique and creative skillset makes them a force to be reckoned with. They need a commander, and that’s why Greyworm is on hand to make sure they follow orders. So, like him, the head of design is there to coordinate and keep an eye on those in their team. Greyworm is arguably the strongest and most skilful of The Unsullied, which is why our head of design, Tim, is in charge of the most important design projects in the DMT office.

6. Tyrion Lannister – Head of Content


Tyrion has been the ‘Hand of the King/Queen’ for quite some time now on Game of Thrones, and this is partially due to his vast knowledge and way with words. He knows exactly how to read a situation and subsequently solve any problems that comes from it. In a world where paid social advertising is growing in force, the power of content, like Tyrion, is often underestimated. However, content and Tyrion are still formidable forces to be reckoned with and should not be taken for granted! Plus, our head of content, Aimee, is not opposed to a glass of wine or two either.

7. Cersei Lannister – Paid Social Executive


“It’s what we’ve been waiting for our whole lives, it’s what father trained us for whether he knew it or not,” Cersei said in season seven, which hints that she seems to fancy herself as being like Tywin Lannister. So, while the paid social executive may not have as much experience as the head of the department, they still know a thing or two about increasing client ROAS and managing budgets. Like Cersei, they’re sometimes new to the job, but are determined to prove themselves and can be quick-witted when crunching numbers and solving issues. Our paid social executive, Cameron, has already become a powerful member of the DMT team!

8. Ser Davos – Social Media Strategist


Social media strategists help identify potential new clients for the agency they work for and help these clients understand how social media marketing can work for them. They build lasting relationships with these brands and study how to implement the correct social media strategy to benefit them. Strategists are good networkers, just like Ser Davos, who’s spent a lot of time in the series convincing people to join Stannis Baratheon and now Jon Snow in battle. Our own social media strategist, Harley, has been influential in bringing in new clients for DMT!

9. Arya Stark – Content Writer


Like many content writers and social media managers, Arya’s taken a beating when unforeseen circumstances have been thrown her way. For example, when Facebook’s new algorithm came into force, content writers had to learn how to adapt their organic content to compete. Arya spent some time with the Faceless Men, and like them, content writers have to be able to create and change their tone of voice and strategy depending on what type of client profile they’re managing. Also, as we mentioned above, content is a formidable force to be reckoned with and should not be taken for granted, just like Arya. Just ask our content writer, Nicole!

10. The Three-Eyed Raven – PPC Executive


In Game of Thrones, the three-eyed raven is an ancient and immensely powerful being who can perceive the past, present and future through visions and time travel with ease. And while PPC executives can’t hop back in time when they fancy, their role does involve looking back through lots of old data. They often refer to the past to see how a certain strategy may impact the future, and then use that leverage to their advantage! Luckily for us, our PPC executive, Lauren, is brilliant at what she does and is nowhere near as cryptic as the Three-eyed raven!

*Bonus: Ghost – The Office Dog


‘Nuff said.

Is your social media strategy as dead as the White Walkers? Does it need a bit of a lift? Then get in touch! Send us a raven: call 0161 393 2123, email hello@digitalmediateam.co.uk or drop us a line on social!