Not everyone is as sexy and undeniably up to date with marketing jargon as us – we understand that. But, we have to start somewhere. If you’ve had your foot in the advertising pool for a while you’ll know there are a lot of confusing words and abbreviations that come with the industry. It’s just how it is.
If you’re sat in a meeting and people are talking about PPC or CTR’s and you feel like it’s too far gone for you to ask what it means.. don’t worry. digital media team is here for you, we’ve got your back. Let’s get into what these marketing words mean, shall we?
A/B Test (pronounced) a-b test.
This is a method of comparing two versions of an ad, copy, design or other materials to see which one performs the best. Also known as split testing, it usually involves changing one thing at a time. Only a small portion of your audience see it at first so you’re not wasting budget, once you’ve got the super-cool Frankenstein’s monster of ads – then you release that to your full audience and sit back knowing it’s the best version it can be.
Algorithm (pronounced) al-go-rithm.
You’ll have heard this marketing jargon term a lot if you work in socials. Simply put, for social media, this just means the platform takes certain steps to decide on what to show on your feed first. Social media networks are known for being secretive about how their algorithms work. Luckily, there are some sleuths out there, like us, who have figured out how to beat it and get your content further up on feeds.
Boost or Boosted Post (pronounced) boo-st or boo-st post.
If you’re working with paid social and social media management you’re going to want to know what this magic little tool is. It’s a way to expand your audience with minimal spend. It’s the best and easiest way to push your content to people who aren’t even aware of you yet.
Brand Awareness (pronounced) bra-nd a-ware-ness.
A social media metric that captures how likely people are to know your brand. It can be tracked any given period by seeing how much engagement you get online. The more people interact and are talking about you, the greater your awareness.
Click-Through Rate or (CTR) (pronounced) cl-ick th-rough ra-te.
A helpful measurement of how many people viewed a social post, ad or any piece of content really. Could be, a read more option, buying something or another action. The CTR number is usually displayed as a percentage and worked out by dividing the number of clicks by the number of impressions.
Content Consultancy (pronounced) con-ten-t con-sul-tant-cy.
A Content Consultancy service is the perfect add-on to your in-house team. You’ll receive a completely bespoke content strategy, tricks of the trade, help with brand tone, and your own dedicated consultant to support you on an on-going basis. Content consultancy is a great way for your business to make use of DMT’s expertise whilst maintaining a hands-on approach with your marketing.
Conversion Rate (pronounced) co-nv-ers-ion ra-te.
The number of conversions divided by the number of visitors. How many happy customers have you gotten from your ads?
Cost Per Click or (CPC) (pronounced) co-st per cl-ick.
The metric for how much each click costs in a pay-per-click ad campaign.
Google Ads or (Google Adwords) (pronounced) Goo-gle ads.
A form of online advertising, Google Ads appear at the top of Google search listings for your keywords. They can also appear on the other websites through Google Display Network. You can find out more information here.
Impressions (pronounced) im-press-ions.
The measurement of how many people have seen an ad or post. If one social media user sees the same ad a few times of the course of a few days – it’s only counted as one impression.
Influencer marketing (pronounced) inf-lu-en-cer mar-ket-ing.
A strategy involving a collaboration between a brand and an influential person on social media. Usually, promoting a product, service or campaign.
Key Performance Indicator or (KPI) (pronounced) key per-form-ance ind-ica-tor.
A metric tracked over time to determine the progress of a business goal. Social media KPIs might include an audience growth rate whereas paid social campaigns may involve CTRs. A marketing jargon must-know term.
Omni-Channel (pronounced) om-ni cha-nnel.
Knowing how to target your audience on the platforms they’re using is important. We promote brands on Facebook, Instagram, TikTok, Snapchat and more, taking a full-funnel approach to capture customers at all stages of the buying journey. We’ll identify the right platforms for your brand, designing and building ads that convert.
Paid Social (pronounced) pai-d so-cial.
One of the most important channels for any brand, especially those in the B2C sector. By combining eye-catching ad design and intelligent data, paid social is an incredibly powerful tool and helps capture user attention at all stages of the buying journey. Your customers spend their time on social media, so putting your ads in front of their eyes can lead to big results. Our paid social team have perfected an approach that we’re very proud of. Scaling performance for maximum return, we ensure your ads are seen by the right people, at the right time.
Pay Per Click (or PPC) (pronounced) pay per cl-ick.
PPC (pay-per-click) is made up of three core elements – paid search, display and shopping. The name refers to the pricing model, Pay Per Click (PPC), which means that you only pay when a person clicks an ad, directing them through to your site. PPC is a fantastic way to drive traffic and increase conversions, and as it’s exceptionally trackable, it’s very easy to measure the profitability of this channel.
Search Engine Optimization or (SEO) (pronounced) sea-rch en-gine op-tim-iz-ation.
Search engine optimization is the practice of increasing the organic visibility of a web page in search results. Although businesses can pay for ads on search engine results page, SEO refers to “free” tactics that enhance the search ranking of a page.
Retargeting (pronounced) re-tar-get-ing.
Using Facebook pixel data to push powerful remarketing ads to your website visitors as they browse their newsfeeds. Retargeting promotes the products your site visitors have been viewing, helping to encourage purchases, rescue abandon baskets, increase the lifetime value of current customers, build lookalike audiences and much more.
ROI Hunter (pronounced) R-O-I Hun-ter.
This one marketing jargon word you won’t know, seeing as we’re the only UK agency to have access to ROI Hunter – an intelligent tool that allows us to build and optimise campaigns at scale. This technology also enables us to build and customise high-converting DPA adverts, helping us drive conversions and increase your ROAS.
There you have it. The basics of marketing jargon: covered. As Facebook and Google Marketing Partners, we know what we’re talking about. There has never been a more exciting time to have us as your agency.