Barnton Travel is a taxi firm which has been serving the community of Northwich and the surrounding area since 2001.
The firm prides itself on the enviable reputation that it has built for itself, providing clean, reliable taxis for the local community.
Barnton had become the taxi firm of choice in the Northwich area, but had struggled to translate this success onto social media.
The client wished to grow their brand awareness on Facebook, and in time help generate new business. They also wished to maintain their positive reputation in the local area.
We began by giving the page a makeover, as previously the imagery used was quite outdated. We set the company logo as the profile image, and set a correctly-sized cover image to top the page. We also added a services tab, helping users know the three USPs of Barnton Travel.
Next we started to post a mixture of local content and service-based posts. We ran a page like campaign alongside this to help grow an audience of local users. By consistently posting and replying to all user engagement on the page, we started to build up a rapport with the local audience.
We used our ad spend to raise brand awareness and push the client’s airport transfer service.
The client was extremely satisfied with the service provided by Digital Media Team. Within the space of a few months the client had started receiving regular direct messages, and we had also generated the following results:
- Increased page likes by over 330%
- Generated an increase in business, especially airport transfers.
- Produced an average review rating of 5 stars – very rare for a taxi firm.