NEU Apparel is an exclusive women's fitness brand, focusing on high-performance apparel with styles to suit different exercise types. NEU Apparel ship to UK, USA and Australian markets, with an increasing focus on new USA and AUS markets.
NEU Apparel wanted to create new on-brand ads that focused on driving sales and increasing return on ad spend. We enhanced their existing Facebook ads strategy to further improve ROAS.
We were tasked with both increasing the return on ad spend of their existing UK market, and also further increasing brand awareness in new countries. We created on-brand ads, considering the full digital marketing funnel technique we use - awareness, consideration then conversion.
We tailored our paid social strategy according to each market's country and state, using certain products and discounts for each market.
We began by developing a paid social strategy that encompassed all of NEU Apparel's key markets. We used exclusive discounts for USA / Australian markets in order to push this market more, as they were already established in the UK. We tailored discounts and messaging according to each country.
To prepare for the seasonal changes, we focused on building our Australian audiences in preparation for a key summer season, pushing predominantly cold audiences in advance. We also focused our ad budget on certain states and locations, in order to prevent ad budget being diluted.
To increase NEU Apparel's brand awareness, we also created brand awareness ads that used existing video of bestselling products. We focused predominantly on video content used within collection ads, as we found these had a cheaper cost per purchase and an increased ad recall rate.
Our multi-funnel approach used brand awareness ads, cold conversion ads and dynamic retargeting ads. We used bestselling products within ads, based off of existing Google Analytics and Shopify data.
NEU Apparel have enjoyed a fantastic start with Digital Media Team, and the client has expressed her satisfaction at working with such an approachable agency. In just the first couple of months we had:
- Generated a ROAS of £3.70
- Generated 15,500 link clicks
- Generated 623 purchases
- Spent £8,605