Girl in Mind

The client.

Girl in Mind is a celebrity and catwalk-inspired fashion label. Their collections consist of high-quality garments in bold girly prints and adorned with eye-catching embellishments. All garments are designed in-house by a dedicated team who work around the clock to deliver key catwalk trends and celebrity-inspired looks for fashion-conscious girls.

The Girl In Mind team know it is important that every girl is to look and feel her best in every situation, that is why they provide affordable prices with a luxurious feel, allowing girls to feel and look a million dollars without the price tag to match.
By making and designing garments exactly as they’d wear themselves, they ensure the customer is always the Girl In Mind.

The challenge.

Girl in Mind have never previously done any Facebook advertising meaning we had to start completely from scratch. However, we did have a lot of purchase data that we could leverage from other channels.

The results.

We generated 26k extra revenue a month by marketing on Facebook and Instagram, as well as bringing in over 10k extra users to the site. This came in the form of a £21 return on ad spend, a 22p cost-per-click and a ROAS of £8 on prospecting activity.