Girl in Mind

The client.

Girl in Mind is a celebrity and catwalk-inspired fashion label. Their collections consist of high-quality garments in bold girly prints and adorned with eye-catching embellishments. All garments are designed in-house by a dedicated team who work around the clock to deliver key catwalk trends and celebrity-inspired looks for fashion-conscious girls.

The challenge.

Girl in Mind have never previously done any Facebook advertising meaning we had to start completely from scratch. However, we did have a lot of purchase data that we could leverage from other channels.

The results.

We generated 26k extra revenue a month by marketing on Facebook and Instagram, as well as bringing in over 10k extra users to the site. This came in the form of a £21 return on ad spend, a 22p cost-per-click and a ROAS of £8 on prospecting activity.