The LASULA team live & breath fashion – focused on buying, styling, designing, interpreting and shooting for the LASULA girl. The online store brings together a collection of detailed pieces with a difference. Their inspiration is you, whether you are the girl next door, a fashion blogger, lover, bohemian hipster, celebrity or friend – bring out the LASULA from within.
The team at LASULA had already established an impressive online reputation, and had created communities across their social media channels with fiercely loyal followers. With a strong organic social base in place, the client wished to make their online ad spend more efficient, focusing on paid social for the first few months and then adding in PPC to the mix.
By implementing a full-funnel marketing strategy, we helped LASULA get more bang for their buck. By streamlining their spend, we soon hit an average 7.54 ROAS on a one day click and one day view attribution window, placing their ads in front of over 2 million users in the process.