Girl in Mind is a celebrity and catwalk-inspired fashion label. Their collections consist of high-quality garments in bold girly prints and adorned with eye-catching embellishments. All garments are designed in-houe by a dedicated team who work around the clock to deliver key catwalk trends and celebrity-inspired looks for fashion-conscious girls.
The client approached us during the build up to Black Friday, as they wanted to take on an agency who could streamline their paid advertising spend whilst generating a high return on ad spend. Having used different agencies in the past, Lavish Alice wanted to take their PPC campaigns to the next level, helping increase their Black Friday revenue compared to the previous year. With little time to prep for the campaign, we knew we had to work hard to improve on the client's previous efforts.
Our Black Friday campaign was a huge success. By optimising the campaigns correctly, we managed to increase efficiency whilst also experimenting with new strategies. The results were fantastic - we managed to drop the client's spend by 5.6%, whilst increasing conversions by 140%. Conversion value increased by 135%, with the ROAS rocketing up by 149%.