Lavish Alice

The client.

Lavish Alice is a contemporary label moving at the speed of the high-street whilst maintaining luxurious quality and craftsmanship. Creating ready-to-wear from a new perspective, Lavish Alice offers a fresh and unique mix of femininity with a modern edge.

Minimal Extravagance; Lavish Alice is an international, contemporary womenswear label loved by A-List superstars Kendall and Kylie Jenner, Gigi Hadid, Ashley Graham, Jessica Biel, Eva Longoria, Olivia Munn and Nicole Richie. All of the Fifth Harmony bandmates wore head-to-toe Lavish Alice pieces to the Teen Choice Awards 2017.

The challenge.

The client approached us during the build up to Black Friday, as they wanted to take on an agency who could streamline their paid advertising spend whilst generating a high return on ad spend. Having used different agencies in the past, Lavish Alice wanted to take their PPC campaigns to the next level, helping increase their Black Friday revenue compared to the previous year. With little time to prep for the campaign, we knew we had to work hard to improve on the client's previous efforts.

The results.

Our Black Friday campaign was a huge success. By optimising the campaigns correctly, we managed to increase efficiency whilst also experimenting with new strategies. The results were fantastic - we managed to drop the client's spend by 5.6%, whilst increasing conversions by 140%. Conversion value increased by 135%, with the ROAS rocketing up by 149%.